Villa Enterprises Debuts First Mexican Restaurant Concept Created for Arizona Mills Shopping Center with Help from Local Chef
December 12, 2013 // Franchising.com // Villa Enterprises Management Ltd., Inc., a global, multi-concept restaurant operator, celebrates the grand opening of its newest quick-serve concept, Tinta Mexicana, at the Arizona Mills Shopping Center located in Tempe, AZ.
With decades of experience in the restaurant business and a variety of concepts under Villa Enterprises’ belt, the creation of an authentic Mexican brand continues the expansion of culinary options within the company’s portfolio, providing more opportunity for the company and franchisees alike. In order to meet local tastes, Villa Enterprises collaborated with local chef, Silvana Salcido Esparza, to create a Mexican restaurant experience for the shopping center in order to appeal to local and tourist shoppers from the area.
"We created Tinta specifically for this shopping center to appeal to the community, and what better way than working with a local chef who knows how to cook for the tastes of the area so well," says Anthony Scotto, CEO of Villa Enterprises Management. "Our ability to create new concepts based on market demand provides us with a unique opportunity to deliver expanded dining options to consumers, and we’re excited to introduce this new concept to the community."
Tinta’s menu is packed with bold flavors and fresh ingredients, offering a variety of Mexican classics, including build-your-own options that allow guests to choose their style among burritos, tacos, bowls and tortas; their protein including beef, pork or chicken; and customize with fresh toppings like homemade salsas, veggies and more. The menu also features a number of signature creations, including the Barbacoa Burrito, Tacos de Pina, Pollo Asado Bowl and the Torta de Tinta, as well as Mexican-inspired hot dogs, grilled corn-on the-cob, churros and more.
The newly-renovated, 11,500 square foot food court managed by Villa Enterprises also features the company’s Green Leaf’s, Bananas, South Philly Steaks & Fries and Far East brands, as well as another concept new to the Villa Enterprises portfolio, Sukotto Japanese Grill, which will offer teriyaki, noodle soups and sushi. The company will open four additional concepts over the next several months, including its popular Villa Italian Kitchen and its newer Mo’ Burger concept. Additionally, Villa Enterprises will franchise a Coffee Bean & Tea Leaf location and will be renovating the entire seating area of the food court.
To learn more about Villa Enterprises, visit www.villaenterprises.com.
About Villa Enterprises Management
Villa Enterprises Management Ltd., Inc. (and its affiliates, Villa Enterprises) is a global multi-concept restaurant franchisor with more than 330 quick-service restaurant (QSR) locations across 38 U.S. states, Washington, D.C., Puerto Rico and seven additional countries. Founded in 1964 by Naples, Italy native Michele Scotto as a small pizzeria next to the Ed Sullivan Theater in New York City, Villa Enterprises today is an international organization that owns several unique QSR brands: Villa Fresh Italian Kitchen, Villa Pizza; Green Leaf’s; Bananas; Casa Java; Mo’ Burger; Far East; and South Philly Steaks & Fries. These brands can be found in malls, airports, casinos, college campuses and outlet centers across the U.S. and internationally. Additionally, Villa Enterprises Management owns and operates several upscale full-service restaurants in the New York City Metro area. For more information, please visit www.villaenterprises.com.
SOURCE Villa Enterprises Management
Communications Account Executive
O: 609.397.4242 ext. 179