Beloved Small Businesses Get Boost from Valpak’s® Annual Dough to Grow Contest
Winners share $10,000 to reinvest in company.
December 13, 2013 // Franchising.com // Largo, FL - Operating a successful small business takes a combination of hard work, business intelligence and sometimes a little bit of luck. Three such successful companies – Kidz Town of Green Bay, Wis., Trebird of Buffalo, N.Y., and Nava Pets of Orlando – got a little luckier today as Valpak, a leader in print and digital coupons, named them the winners of its 2nd annual Dough to Grow Award.
Kidz Town, an interactive play center for kids of all ages, won the Grand Prize and will receive a check for $7,500 to grow their business. Already recognized as an important, family-focused part of their local community, the owners plan to use their winnings to give back even more by expanding their available services to include drop-in day-care and provide new sensory toys and equipment designed for children who have autism.
Trebird, an innovative business where old skateboards are recycled into unique and beautiful pieces of jewelry, is the second place Dough to Grow Award Winner and will receive a check for $1,500. The third place winner receiving a check for $1,000 is Nava Pets, maker of organic dry pet conditioning and flea/tick shampoos.
"We know that owning a small business is not always easy and moving forward is a constant challenge," said Michael Vivio, president of Cox Target Media, providers of Valpak. "This contest is a great opportunity for us to help these deserving winners. We’re glad to see so many companies taking advantage of this opportunity to help their businesses, and that so many of them have such passionate fans."
The online contest for small businesses employed the power of social media and customer loyalty in search of North America’s favorite small businesses. Upon entry, business owners were encouraged to get customers, friends, family and supporters to vote for them online. The finalists were companies with the most support from their online and local communities. A panel of judges chose the first, second and third place Dough to Grow Award Winners with the three highest cumulative scores based on the following criteria:
- Compelling story of why the funds are needed and/or how they will be allocated
- Energy, enthusiasm, creativity and passion for your business
- Quantity of votes
- Solid business & management team/owner
- Positive impact on the community and/or team
Valpak launched the Dough to Grow Award because it is keenly aware of the obstacles small business owners must overcome to grow their business. Valpak franchises in more than 170 cities in 45 states and four Canadian provinces partner with tens of thousands of businesses to help them reach new customers and increase the bottom line through print and digital direct marketing products.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with http://www.Valpak.com, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Valpak, one of North America’s leading direct marketing companies. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at http://www.coxmediagroup.com.
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