NEWINGTON, N.H. - Dec. 16, 2013 // PRNewswire // - Planet Fitness announced the opening of its first two Grand Rapids area locations at Centerpointe Mall in Grand Rapids and Rivertown Center in Grandville. Bryan and Laura Rief, Northville, MI-based Planet Fitness franchisees, own and operate 15 locations in the Detroit area and Toledo, OH. Ribbon-cutting ceremonies are scheduled at both locations the week of January 6th.
"We're proud to bring a whole new health club experience to Grand Rapids," said Laura Rief. "Our mission is to offer everyone a friendly, non-intimidating atmosphere to exercise at a very affordable price."
At Centerpointe Mall, the 40,000 square-foot location is one of the largest clubs in the chain and features an extensive selection of cardio equipment including treadmills, ellipticals, stair-climbers, and stationary bikes. Planet Fitness also offers upper and lower body strength machines, a 30-minute PF Express circuit, 12-minute ab circuit, and new PF360 multi-function training unit. The club includes a designated PF Black® Card area, which features HydroMassage® beds, massage chairs, Total Body Enhancement booths and multi-level tanning.
The Rivertown Center club has the same broad equipment offering in a 25,000 square-foot profile. Both clubs will be open and fully staffed 24 hours, seven days a week.
"We are excited to be opening in the Grand Rapids market," said Rief. "Both locations provide tons of parking, great visibility, offer easy access to the surrounding area and we're opening just in time for the annual New Year's rush."
Billed as The Judgement Free Zone®, Planet Fitness stands apart from other health clubs by providing a relaxed, non-intimidating atmosphere. This includes a low tolerance for bodybuilders and a commitment to helping people of various fitness levels.
Plans call for several additional Planet Fitness gyms to open in the Grand Rapids area over the next 24-36 months.
Founded in 1992 in Dover, N.H., Planet Fitness is the fastest-growing health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment.
Planet Fitness has more than 700 locations nationwide and has grown to more than 4.5 million members.
Planet Fitness is a national brand partner of NBC's The Biggest Loser®.
Read more news from Planet Fitness: http://www.ereleases.com/pr/author/planet-fitness
SOURCE Planet Fitness