Franchisees 'Celebrate' With Pinot's Palette
Leading Paint and Sip Provides Turnkey Marketing for Fun, Festive Holiday Campaign
HOUSTON - Dec. 17, 2013 // PRNewswire // - Pinot's Palette, a national Paint and Sip franchise known for providing guests with an entertaining evening of art and wine, is pleased to announce that its holiday-themed "Celebrate" campaign is in full swing.
The campaign – which will run through the end of December – includes a variety of promotions, coupons, and ready-made marketing materials designed to keep studio calendars full through the end of the year, says Craig Ceccanti, Pinot's Palette co-founder and CEO.
"The holiday season is a peak time for us – lots of people are looking for unique ways to get together with friends and family," he says. "Pinot's Palette provides a festive outlet for a night out."
During the campaign, franchisees will have the option to offer several unique events such as holiday happy hours, holiday-themed painting classes, and the first-ever Holiday Drop & Shop Kids' Camp. The four-hour Drop & Shop class is a win-win for the whole family, says Ceccanti: Parents can do some solo gift shopping while their kids enjoy arts and crafts in a fun, safe environment.
"We started the 'drop and shop' concept unofficially as a service to our customer base, especially in some of our locations that are closer to malls and major shopping areas," Ceccanti says. "This is the first year that we've opened the event up to all of our franchises."
Customers may love the festive holiday-themed events, but Ceccanti says company franchisees love the fact that they have access to a full menu of ready-made marketing tools, such as targeted print and radio ads; website banners; and promotional content for social media sites like Facebook. This corporate-level approach to marketing ensures consistent branding for all franchises – and it also provides simple and effective marketing solutions for franchisees who may not have marketing backgrounds.
"We want to make it as turnkey as possible for franchisees to participate in and promote these events," Ceccanti says. "Our franchisees are very busy year round. We can help them drive business on a local level by supporting them with initiatives like 'Celebrate' that they can easily execute on their own."
Ceccanti says the Pinot's Palette corporate marketing team is already making plans for its next big campaign: A national promotional tie-in with the TBS sitcom Cougar Town, which will kick off in January 2014. The promotion will include special events and paintings inspired by the show.
About Pinot's Palette
Pinot's Palette is an upscale, entertainment-art studio that combines the appreciation of art and wine with step-by-step painting classes by an experienced local artist. The franchise – which began as a single, Houston-area studio in 2009 – now offers many studios locations throughout the United States and continues to pioneer the Paint and Sip industry. For more information, visit www.PinotsPalette.com.
SOURCE Pinot's Palette