CUPS Frozen Yogurt – That’s Hot ™ Launches Digital Gift Cards Just in Time for the Last Minute Holiday Shopper

December 18, 2013 // Franchising.com // Livingston, NJ - Want to buy a unique gift, but don’t want to deal with the traffic and crowds or hope an online purchase arrives in time?

CUPS Frozen Yogurt – That’s Hot ™, the beach-themed self-serve fro-yo concept known for its highly energetic vibe and club dance music is about as unique and different as you can find. Now, you can purchase a CUPS digital gift card online without leaving your house or office.

Once purchased online, the certificate is emailed to the recipient where it can be printed or added to the their digital wallet on their iPhone or Android Passbook.

"Digital gift cards have been around for a few years, but the vast majority were offered by large companies like a Starbucks, " said Rick Barbrick, CUPS co-founder. "We are pleased to offer CUPS customers a convenient and easy way to purchase gift cards for their family and friends."

Through December 31, CUPS is offering a $5 bonus card with a $10 gift card purchase. Bonus cards are available online with a digital gift card purchase and with physical cards in-store. Bonus cards are valid 1/1/14 through 2/28/14.

About CUPS

Since opening the first CUPS in Clifton, New Jersey in 2010, CUPS has taken the frozen yogurt industry by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.

The Exchange, a popular Yahoo Finance blog, recently named CUPS as one of "The Most Popular Fast-Food Outlets You Haven’t Heard Of (Yet)." With 20 locations in New York, New Jersey, California and Florida, CUPS is one of the fastest growing frozen yogurt concepts in the U.S.

For more information, visit www.cupsfrozenyogurt.com.

About The Briad Group®

The Briad Group is headquartered in Livingston, N.J. and is one of the fastest growing hospitality companies in the U.S. The Briad Group’s entities are: licensed franchisees for Wendy's, TGI Friday's®, Marriott, Hilton and a licensee for Zinburger Wine & Burger Bar. The Briad Group is the largest TGI Friday's franchise in the U.S. The Briad Group also owns and operates CUPS Frozen Yogurt - That's Hot™, a self-serve frozen yogurt concept that is poised for explosive growth.

SOURCE The Briad Group

Media Contact:

Tom Beyer
DFPR
480-722-1461

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