Fresh Mexican Franchise Announces Continued System Growth, Plans for 2014

In 2013 Costa Vida Has Growth With New Corporate Locations, New Franchisees, and Existing Franchisees

LEHI, Utah - Dec. 23, 2013 // GLOBE NEWSWIRE // - Now open and operating in 11 US states as well as Canada, Costa Vida has just opened four new restaurants in four different states, in the last 30 days, reaching 57 locations operating. The Baja-inspired fresh Mexican grill concept continues to compound on its success with three of the openings attributed to existing franchisees opening second and third locations and the other being a corporate location in the home state of Utah.

"We love seeing our franchisees have the necessary success to be able to open two and three additional restaurants, it provides great validation for us that we're doing things the right way," said Costa Vida CEO Sean Collins. "We're looking to continue growing across the country in all aspects, corporately, with new franchisees and existing franchisees alike and I think what we've done this year, sets a great precedent for us to continue accomplishing our goals in 2014."

Further demonstrative of its high consumer demand, Costa Vida recently hit 41 consecutive months of same-store-sales gains.

In 2014, Costa Vida plans on opening an additional 30-plus locations, while entering a total of 8 new states. With a heavy presence in the West, Costa Vida is expanding its growth into added US regions, with development plans for Missouri, Montana, Alabama, Georgia, Florida, Tennessee, Illinois, and Oregon.

"Consumers' pallets are changing when it comes to fast food and the quality of the product they're receiving," added Collins. "I think our customers appreciate the time and effort we put into the fresh food we serve every day."

Costa Vida's menu, inspired by the surfing culture and local cuisine of the Baja Peninsula Coast, features made-to-order burritos, tacos, enchiladas, quesadillas, salads and nachos. Protein choices include sweet pork, grilled chicken, shredded beef, Raspberry Chipotle Chicken, grilled steak, and chile verde. Entrees are served with cilantro lime rice and black or pinto beans. House-made guacamole, sauces, and salsas can be used to customize any order and include Mango Salsa, Honey Habanero Salsa, Salsa Fresca, and Pico de Gallo.

With the exception of the flour and wheat tortillas and two desserts, Costa Vida's menu items are gluten free.

A typical footprint for a Costa Vida restaurant is 3,000 square feet and most have patio dining.

For more information on the Costa Vida franchise opportunity, please visit http://costavida.net/franchise

About Costa Vida

Costa Vida is a fast casual restaurant inspired by the fresh tasting foods and vibrant lifestyle of the Baja Peninsula. Costa Vida's food is created every day from scratch using quality ingredients. The menu offers a variety of made-to-order items such as tacos, burritos, enchiladas, salads and desserts. As a growing and successful brand, Costa Vida offers exciting and vibrant franchise business opportunities. For more information, visit www.costavida.net.

Contact:

Sam Randall
Fishman PR
847.945.1300, ext. 237
srandall@fishmanpr.com

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