Jamba Juice Takes Healthy Living to Heart in California
Jamba® Leverages Stores and Employees to Raise Funds and Generate Awareness for American Heart Association California Programs
EMERYVILLE, Calif. - (BUSINESS WIRE) - Dec. 24, 2013 - Jamba Juice Company, a leading healthy, active lifestyle brand proudly announces it will, for the second year in a row, commit to help raise funds and generate awareness for California programs of the American Heart Association/American Stroke Association (AHA). The company has deployed various assets to support the AHA’s efforts to improve childhood heart and brain health, which include medical research, prevention, advocacy and community outreach focused on prevention of childhood obesity and detection of children’s congenital heart defects.
Jamba Juice previously reported that last year 81 stores raised nearly $75,000 – exceeding the Company’s 2013 fundraising goal. In 2014, more than 350 California Jamba Juice stores will once again engage consumers through the "Whirl’d Hearts" program from January 14th through February 10th. To recognize American Heart Month, the company will raise money for the AHA through a customer donation campaign - customers who done $1 to the AHA will receive a coupon sheet valued at $10 in savings on Jamba purchases and a "Whirl’d Heart" sticker to display the customer’s name in the Jamba store. As an added bonus, from February 4th through February 10th, – Jamba Juice will donate $1 to the AHA for every oatmeal sold, up to a maximum of $25,000.
Promoting volunteerism through Jamba’s Team Up For a Healthy America initiative…Save a life learn CPR.
Jamba and the AHA will partner to educate Jamba Team Members and the larger community on life-saving skills, including "Hands Only CPR" training. Jamba will activate additional fundraisers in the San Francisco Bay Area to support the AHA’s Heart of Gold Ball, including a silent and virtual auction and golf tournament.
"I am pleased with the way our organization gets involved in supporting the important work that the American Heart Association is doing", said Jamba chairman, president and CEO James D. White, who served as the 2013 Chairman of this year’s AHA’s Heart of Gold campaign, a year-long effort to raise $1 million. "It is imperative that we care for our future generations, especially those children who do not have access to nutritious food and safe community parks and centers in which to play."
In 2014, Jamba Juice is also extending its community outreach and Team Up for a Healthy America™ program by supporting the American Heart Association’s Jump Rope for Heart programs at 10 elementary and middle schools in the Bay Area, Sacramento and Central Valley. Students who earn "top jumper" status will be recognized and presented with a special award during an assembly with physical activity stations, games and obstacle courses.
Jeff Klingman, MD, president of the AHA’s East Bay Board of Directors added, "We are confident that Jamba’s efforts will prove wildly successful once again. The Greater Bay Area Division hopes to raise more than $6 million to help the American Heart Association in the fight against cardiovascular diseases and stroke – and the Jamba Juice team will be a critical player to help achieve this significant milestone."
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches, artisan flatbreads, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of October 1, 2013, there were 849 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).
About the American Heart Association
Founded in 1924, the American Heart Association is the nation’s oldest and largest voluntary health organization dedicated to building healthier lives free of heart disease and stroke. To help prevent and treat these diseases — America’s No. 1 and No. 4 killers — the AHA funds cutting-edge research, conducts lifesaving public and professional educational programs, and advocates to protect public health. To learn more, visit https://www.facebook.com/AHA.GreaterBayArea.
Source: Jamba Juice Company
For the American Heart Association
Terry Sue Mock
For Jamba Juice
Director Corporate Communication
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