Planet Fitness Celebrates the New Year with National Sale and Promotion with New Balance

Now through Jan. 10, join Planet Fitness for just $10 down and then $10 a month with no commitment.

Planet Fitness also announces promotion with New Balance and new PF Black Card® benefit; New and existing Black Card members to receive 20% discount on select merchandise purchased from www.NewBalance.com

NEWINGTON, N.H. - Jan. 2, 2014 // PRNewswire // - To help kick-start the New Year, Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, has announced a national membership sale available for a limited time at participating locations nationwide. Now through January 10, people can join Planet Fitness clubs nationwide for just $10 down and then $10 a month with no commitment.

In addition, Planet Fitness is also announcing a new PF Black Card® benefit as a result of a national promotion with New Balance, the global performance footwear and athletic brand. Beginning today, all new and existing PF Black Card members will receive 20% off select merchandise purchased from NewBalance.com. Members should visit their local Planet Fitness club for more details on how to activate the online discount.**

The PF Black Card membership is available for only $19.99 a month and also includes other great benefits such as access to all 700+ clubs in the Planet Fitness chain, as well as unlimited use of massage chairs*, Hydro-massage beds* and Total Body enhancement beds*, tanning*, 50 percent off all cooler drinks, and the opportunity to bring a guest every day at no additional charge.

"Right after the holidays and into the New Year, we know people are looking to join a health club without breaking the bank," said Chris Rondeau, Planet Fitness Chief Executive Officer. "At Planet Fitness, we offer the best of both worlds – a high quality fitness experience at a great value, and a non-intimidating environment where everyone feels comfortable. We're thrilled to offer new members a special deal in the spirit of the New Year, and also add a new benefit to our existing Black Card membership."

All memberships include access to premium quality cardio and strength equipment, unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program, access to spacious locker rooms complete with showers and day lockers, and much more.

Currently, there are more than 700 clubs nationwide with more than 4.5 million members. Planet Fitness is also the proud, exclusive gym sponsor of NBC's The Biggest Loser®. For more information or to join online, please visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).

*Offered at participating locations
**New Balance discount is subject to the Terms and Conditions provided by New Balance

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has more than 700 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information, visit www.PlanetFitness.com.

Contact:

McCall Gosselin
Planet Fitness
Director of Public Relations
603-750-0001 x199
McCall.Gosselin@pfnolunks.com

SOURCE Planet Fitness

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