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Jamba Juice Continues its International Expansion with New Master Franchise Development Agreement for the Middle East

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Landmark Group’s Foodmark to Open 80 Jamba Juice Stores across the Middle East Countries – UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman

EMERYVILLE, Calif. - (BUSINESS WIRE) - Jan. 3, 2014 - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand announced today that the Company has entered into a master franchise development agreement with Foodmark, the Food and Beverage division of Landmark Group, to develop 80 Jamba Juice® stores across the Middle East region over the next ten years. The first Jamba Juice store is expected to open in Dubai in 2014.

Foodmark is a subsidiary of the Landmark Group, one of the largest and most successful retail and hospitality conglomerates in MENA and India operating over 1600 outlets and encompassing over 22 million square feet across 19 countries including the UAE, Saudi Arabia, India, Egypt, Turkey, and other markets in the region. Foodmark operates several restaurant concepts and brands in the region.

"We are very excited to be partnering with the Landmark Group – they have a 40-year history of successfully building their own and franchise brands and they possess immense business and networking strength in the region," said Thibault de Chatellus, Senior Vice President, International, Jamba Juice Company. "In Landmark, we have found a terrific partner for the Middle East, with a strong passion for Jamba Juice and a deep understanding of the different markets and consumers in their region."

"Jamba Juice is a highly reputed name and we are very excited about the opportunity to bring the brand to the Middle East," said Kieran Mallon, COO of Foodmark. "The region will be a fantastic market for Jamba Juice. The product offering is very relevant for our consumers, who are increasingly looking for healthier food and beverage alternatives, and embracing the global healthy and active lifestyle trends. We will leverage Jamba’s 24 years of experience, and their success in the US, Korea and Philippines and are confident that our customers will be delighted with Jamba’s high quality smoothies, juices and other 'better for you' offerings."

This agreement represents the latest step in Jamba's international franchise store growth. The Company believes the potential for Jamba® stores internationally exceeds 1500 units, and this agreement brings the current pipeline commitment to 480 stores in South Korea, Canada, the Philippines, Mexico, UAE, Saudi Arabia, Bahrain, Oman, Kuwait and Qatar.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, and a variety of baked goods and snacks. As of October 1, 2013, there were 849 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

About Foodmark

Foodmark is the food and beverage division of Landmark Group, one of the largest and most successful retailers in the MENA region with market leading brands in apparel, furnishings, electronics and leisure.

Established in 2007, Foodmark operates a number of internationally franchised restaurants within the UAE, Kuwait and Qatar including Carluccio’s, Mango Tree and Max’s Restaurant. Foodmark launched has its own brand restaurant, Zafran in July 2010. Foodmark also has joint ventures with Ushna, The Meat Company, La Gaufrette and Bazerkan. The latest addition to the Foodmark portfolio has been Max Burger, a burger franchise from Sweden.

Foodmark’s vision is to be a market leader in the Middle East restaurants and hospitality market with dominant brands in the casual dining, fast casual and quick service categories. The Group’s passion for genuine hospitality and creativity has resulted into a continuous expansion of its exceptional concepts offering fantastic cuisines in contemporary and innovative settings to suit each diner’s distinct taste.

For more information please visit, www.landmarkgroup.com.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

Source: Jamba Juice Company

Contact:

Jamba Juice

Mike Fuccillo
510-596-0100 X-7
Dir. Corporate Communications
mfuccillo@jambajuice.com

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