National Boxing Franchise's Campaign Wins Prestigious Industry Award
TITLE Boxing Club's(R) "Knockout" Campaign Wins Davey Award; Silver in the Integrated Campaign Category
OVERLAND PARK, Kan. - Jan. 6, 2014 // GLOBE NEWSWIRE // - TITLE Boxing Club,the largest boxing franchise in the nation, has recently been awarded the Silver Prize in the Integrated Campaign category of the Davey Awards, for its creative "Knockout" Campaign, created by its branding agency, Plan B(R) [the Agency Alternative].
With nearly 4,000 entries from around the globe, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. Submissions for the Davey Awards are judged to evaluate distinction in creative work, and winners are awarded for their merit based on a standard of excellence.
Plan B entered TITLE Boxing Club's "Knockout" Campaign into the 2013 Davey Awards after its successful completion earlier this year. This campaign redefined TITLE Boxing Club's look, tone and feel by playing off of the club's intense and exhilarating workout sessions. The integrated campaign extended to print, outdoor, direct mail, door hangers, sales collateral, radio, club graphics and narrowcast video and was built to provide the brand's growing network of franchisees with customizable, on-demand marketing support. Custom photography, combined with edgy messaging landed a "one-two punch" in delivering the brand's value proposition.
"We went to Plan B wanting to establish better synergy within TITLE Boxing Club's nationwide branding efforts, while also fighting the misconception that it is a fighting-based boxing club," explained John Rotche, President of TITLE Boxing Club. "Plan B delivered a full library of campaign assets that strategically appealed to motivated fitness enthusiasts and clearly defined what the brand stood for. The campaign was a huge success and we were pleased to see that it is being recognized by such a prestigious award group."
The "Knockout" Campaign won the Silver Award in the Integrated Campaigns category under advertising. Winners were selected by the International Academy of Visual Arts (IAVA) and recipients of the Silver Awards had to achieve a score of seven or more out of a 10-point scale, evaluated on the distinction in their creative works within the Integrated Campaign category.
"We are absolutely thrilled that our 'Knockout' Campaign was recognized industry-wide with this award," said Clay Cooper, Partner and Director of Client Services for Plan B. "And we couldn't be more proud of our partnership with TITLE Boxing Club, who had the vision and courage to push the envelope in giving us the creative freedom to explore a breadth of possibilities until finding the perfect fit. We are looking forward to more success together in the future."
TITLE Boxing Club is filling a niche in the fitness industry for both men and women alike. The 60-minute workout guarantees results and takes place in a non-threatening environment. TITLE Boxing Club offers members an interval-based workout program that combines bouts of intense cardio and boxing exercises with short periods of rest. This type of interval training has been shown to provide the most effective work-to-rest ratio, optimizing the client's results.
TITLE Boxing Club does not promote actual fighting in its clubs, but rather encourages all participants at different fitness levels to workout at their own pace. Trained instructors lead the classes, each with different motivational styles and techniques. Some instructors focus on upper body training while others might incorporate more cardiovascular exercises into their session. During classes, members feed off of a group fitness atmosphere while music takes their mind off the intense effort so they workout harder, longer. Along with the physical results, the concept offers clients intense emotional and spiritual changes as well. Members leave each session with new-found confidence and empowerment.
For more information about TITLE Boxing Club, or to find a club in your area, visit www.TITLEBoxingClub.com. To learn more about TITLE Boxing Club franchise opportunities, visit www.TITLEFranchise.com.
About TITLE Boxing Club(R)
TBC International, LLC opened the first TITLE Boxing Club fitness center January 2, 2008 in Overland Park, Kansas. TITLE Boxing Clubs offer explosive total body boxing and kickboxing fitness workouts that help women and men burn up to 1,000 calories an hour in group classes. The company was founded by retired professional boxer and promoter Danny Campbell and Kansas businessmen Tom Lyons. Current ownership is under Lyons, Campbell, and Rick Washburn; experienced franchise executive John Rotche; and Title Boxing Company, the premiere distributor of boxing, kickboxing and MMA equipment, apparel and accessories. For more details, visit www.TITLEboxingclub.com.
About Plan B(R)
Plan B(R) [the Agency Alternative]TM is a full-service, on-demand branding agency. For forward-thinking marketing managers, we offer a fully transparent, collaborative partnership that blurs the line between corporate brand managers and our own specialized digital-age marketing experts, driving efficiency and shortening time to market. We call it '4D Marketing and Creative Management.' It's a marketing philosophy built on the belief that developing more personal connections with consumers starts by using technology to literally 'connect' your earned, owned and paid media resources, mixing, phasing and pulsing them over time to quickly, consistently, and efficiently deliver more personalized, more humanized brand messaging across the growing number of touch-points where brands and consumers meet. Simply put, it's MARKETING THAT GETS SMARTER (TM). Plan B designs, develops and delivers innovative, integrated strategic campaigns across all media platforms; effectively blending traditional, digital, mobile, and social media marketing solutions. Do you have a Plan B? Find out more about us at www.thisisplanb.com.
About the Davey Awards
The Davey Awards exclusively honor the "Davids" of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.
The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.
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