Matco Tools Announces Strategic Growth Initiative for 2014
Franchise Sets Sights on Adding 500 Distributors, Creating Small Business Opportunities for Entrepreneurs Nationwide
January 07, 2014 // Franchising.com // STOW, Ohio – Matco Tools has found a winning formula in being the "nice guys" in the automotive aftermarket tools sector.
Now, the franchise of nearly 1,500 distributors is looking to rev up franchise growth, announcing today a 2014 strategic growth plan that aims to add 500 distributors who will fully own and operate mobile distribution centers in select markets across the nation.
"At the end of the day, this is a service business that offers the convenience of bringing tools directly to our customers," said John Green, executive vice president, marketing and e-business for Matco Tools. "We’ve become known industry-wide for our customer service and high-quality products. We’re kicking our franchising efforts into high gear."
Growth plans in 2014 call for expansion in target markets including Portland, Ore., and surrounding communities, Omaha and Lincoln, Neb., New Orleans, Baton Rouge, La., Fayetteville, N.C., and in other key markets across the nation. This targeted growth strategy comes on the heels of a promising 2013, which found the company adding 200-plus distributors and continuing its 60-plus year tradition of providing auto mechanics and others premium tools for their trade.
"We’re a brand that has been providing entrepreneurs an affordable, reliable franchise opportunity for more than three decades. We’ve evolved and we’re now ready to make our presence felt by a national audience," Green said. "We take great pride in helping passionate, hardworking individuals realize their dream of owning a business in a steadily growing sector. Our ongoing support, training and product innovation helps drive our distributors."
The launch of Matco’s aggressive 2014 franchising strategy signals the start of an initiative to double the yearly growth rate of new distributors. Matco has developed a progressive financing model for qualifying new owners to help entrepreneurs who have a desire to become small business owners, but lack the working capital to do so. Distributors can pay back Matco over a period of up to 10 years, allowing them a means to launch a business and earn a profit without some of the massive start-up costs that detract others to take the entrepreneurial leap.
Plus, Matco provides distributors with an exclusive list of more than 300 pre-identified potential customers and effective, ongoing sales and marketing support, including sales flyers every two weeks at no cost to franchisees. And, Matco’s 10-day intensive training program details how to run the business through the brand’s proven model, which has seen distributor’s mobile stores grow revenue by an average of 7.7 percent in each of the last three years.
"Our financing, training and ongoing support are key differentiators for us within the industry - there’s no question about that," Green added. "For those who love to build relationships with customers and go directly to them, this is the ideal business model."
Matco attracts a variety of distributor types, including those who have worked in the field as technicians or who have experience fixing automobiles. Others previously worked in a service profession or served in the military and would prefer to set their own schedule rather than retire. And a sizable number of distributors have little to no experience in the automotive industry and found a home with Matco. In fact, 40 percent of distributors have no automotive background.
"We are seeking to connect with motivated entrepreneurs ready to set out on a new career path - regardless of their professional background," Green said. "What is key is that they want to take control of their career and invest in a proven formula - they are willing to follow our thorough system and put in the extra effort to achieve all their goals. And we’re with them every step of the way."
Generally, the total initial investment in a Matco Tools franchise, covering a variety of costs, runs from $88,879 to $243,710. Matco Tools handles all franchise investment financing at its home office and offers distributors flexible paths to launching their own business.
For more information about Matco Tools and the franchise opportunities available, visit www.GoMatco.com, or call 1-888-696-2826.
About Matco Tools
Matco Tools is a franchise business specializing exclusively in the automotive and hand tools sector. Originally launched right after WWII, the business has been selling tools through a network of independent franchised mobile distributors directly to professional mechanics and auto enthusiasts since 1979. The company is rapidly expanding throughout the United States, adding several hundred stores - known as mobile distribution centers - through an increasing network of dedicated distributors. By focusing on developing and maintaining trust-based relationships with its customers, Matco’s distributors have increased their revenues by an average of 7.7% in each of the last 3 years. Currently, there are around 1,500 distributors in the United States. For more information, please visit www.MatcoTools.com.
SOURCE Matco Tools
All Points Public Relations
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