Sotheby's International Realty Brand Expands Presence in Colorado
Adds New Brokerage Affiliate in Steamboat Springs
January 07, 2014 // Franchising.com // MADISON, N.J. - Sotheby’s International Realty Affiliates LLC today announced that Prudential Steamboat Realty in Steamboat Springs, Colo., is the newest member of its real estate network and will operate as Steamboat Sotheby's International Realty.
Pam Vanatta and Cam Boyd are broker/owners of the firm, which has two offices that serve Steamboat Springs and Routt County, Colo. With the addition of these two offices, the Sotheby’s International Realty® network has 30 independently owned and operated offices throughout Colorado.
"Steamboat Springs is a world-renowned destination ski resort market," said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. "We proudly welcome Steamboat Sotheby’s International Realty to our network and look forward to bringing our brand’s broad reach to this important real estate market."
Vanatta said that her 60-agent team is dedicated to providing premier service to buyers and sellers. "High quality service is critically important to our team," she said. "We are deeply connected to our community and proud of all it has to offer. Our ski lifestyle is comparable to none and coveted all over the world. In fact, Steamboat has produced more Olympians than any other city in the United States. We look forward to the expanded global reach the Sotheby’s International Realty brand will provide."
The Sotheby’s International Realty network currently has nearly 14,000 sales associates located in approximately 680 offices in 49 countries and territories worldwide. Steamboat Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940