Wyndham Hotel Group Surpasses 100 Hotels in Germany
January 08, 2014 // Franchising.com // BERLIN – Wyndham Hotel Group, the world’s largest hotel company with approximately 7,440 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), announced its portfolio of hotels in Germany has grown to more than 100, following the recent openings of a further eight hotels across the country in association with leading hotel management company Grand City Hotels.
Wyndham Hotel Group’s presence in Germany now extends to 103 hotels and almost 14,000 rooms under the Wyndham Grand® (two properties), Wyndham® (seven properties), Wyndham Garden® (14 properties), TRYP by Wyndham® (28 properties), Ramada® (43 properties) and Days Inn® (nine properties) brand flags.
Fifty of Wyndham Hotel Group’s properties in Germany opened in 2013 alone, elevating the country to the fourth largest of Wyndham Hotel Group’s 68 markets worldwide, following the U.S. (over 5,700 properties), China (over 650 properties) and Canada (approximately 500 properties).
"To virtually double the number of our hotels in the space of one year in an established market like Germany is unprecedented," said Rui Barros, Wyndham Hotel Group’s senior vice president and managing director for Europe, Middle East and Africa. "We are thrilled to be working with strong partners like Grand City Hotels to expand our offering and enable us to better serve the diverse travel needs of this market. Whether it’s a large scale business conference, a great value city break or a week-long retreat in the country, Wyndham Hotel Group can offer the perfect solution."
The latest additions in Germany have included a Wyndham Grand hotel looking onto the Alps in the Bavarian spa town of Bad Reichenhall, along with centrally located hotels in key cities such as Frankfurt, Berlin, Cologne and Duisburg.
In addition to growing its portfolio in Germany, Wyndham Hotel Group’s strategic partnership with Grand City Hotels, which was first announced in February 2013, also resulted in several other key developments in Europe, including the opening of the first Wyndham Grand hotel in Austria and the introduction of the TRYP by Wyndham brand to Belgium and the Netherlands. Wyndham Hotel Group also opened a new office in Berlin, with new roles created to bolster existing infrastructure in the areas of operations, revenue management and marketing.
Guests staying at any of the newly opened hotels who are members of Wyndham Rewards®, Wyndham Hotel Group’s free-to-join guest loyalty programme, can earn valuable points during their stay. Points may be redeemed for a wide variety of reward options including free hotel stays, air travel, gift cards for leading retailers and restaurants and more. Wyndham Rewards is the world’s largest hotel loyalty programme as measured by number of participating hotels.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with approximately 7,440 hotels and over 638,300 rooms in 68 countries under 15 hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has licence agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and Super 8 hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Rewards®, the guest loyalty programme of Wyndham Hotel Group, is the world’s largest hotel loyalty programme as measured by number of participating hotels and offers nearly eight million active members the chance to earn and redeem points for stays at nearly 7,000 hotels throughout more than 50 countries worldwide.
In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, New Jersey, U.S. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com or email development.EMEA@wyn.com.
SOURCE Wyndham Hotel Group