January 13, 2014 // Franchising.com // Leading greeting card publisher, Card Connection has today announced it has developed new display equipment which is being prepared for roll-out this year. The new shallow wing and separate gondola end units, are designed to optimise space and to present Card Connection’s extensive range of greetings cards and accessories like bottle and gift bags and wrap in limited space.
"We were originally approached by Budgens to create a new fixture to help maximise space in-store," confirms Stuart West, national sales manager, Card Connection. "They needed a shallow fixture that ensured the walk way remained at least a metre wide for disability access. However, at the same time the display needed to present greeting cards to their best advantage, encouraging buying behaviour. We spent several months developing ideas and came up with a solution which was just 20cm deep so it can be positioned tight to the isle divisions. An additional solution, based on this design, is also now available to forecourts – adapted with a slightly lower rise.
"All stores are under increasing pressure to maximise sales in limited space," continues West. "Our gondola end, which we also improved, has now gone from the initial 20 pockets to 60 pockets, ensuring more stock can be displayed optimally. This, combined with the new shallow display means our franchisees can really offer some exciting solutions to the challenge of making the best use of in-store space for their valued retail clients."
In addition to the new display roll-out, Card Connection has also updated its branding and logo and given its website a re-fresh.
Card Connection is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The Business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years and in 2013 Card Connection celebrated its 21st year in operation as a franchisor. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £7k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.
For further information please see: www.card-connection.co.uk Territories currently available include: Devon, Dorset, Plymouth, Southend-on-Sea, Manchester, Kingston Upon Hull, Cardiff and Southport/Wigan and Ayr/Kilmarnock.
Card Connection is one of the UK’s most successful card publishers and is the market leader in the franchised distribution of greeting cards.
The company was established in 1992 and became a Full Member of the British Franchise Association in 1995. It now distributes greeting cards to around 12,000 outlets through its network of 68 franchisees. www.card-connection.co.uk
SOURCE Card Connection
Grapevine PR Ltd