100th Massage Heights Location Opens in Iowa
Body + Face Concept Contributing to Company's Growth
January 15, 2014 // Franchising.com // San Antonio, Texas – Massage Heights, a family-owned membership-based massage franchise company that helps people elevate the everyday and lead a balanced life through professional, convenient and affordable therapeutic massage and facial services, opened its 100th location, Massage Heights Iowa River Landing in Coralville, Iowa. This is the 49th body + face concept location to open, bringing the total percentage of locations offering custom dermalogica® skin care treatments to almost 50% of the total franchise system. This landmark achievement comes not only as the company celebrates its 10th anniversary in April, 2014 but also follows a recent appearance by the company's COO and co-Founder Shane Evans on CBS' hit reality show series, Undercover Boss, and is the beginning of an aggressive growth year for the company that has 30 Retreats in development and plans for 75 licenses in 2014.
"In 2007 we opened our first franchise location outside the state of Texas in Iowa and we are thrilled to celebrate the opening of our 100th location and the growth of the body + face concept in the same state with one of our first Regional Developers," says Bret Franson, Director of Franchise Development.
The rapidly growing membership-model massage franchise has tapped into a virtual goldmine segment: consumers receive approximately 230 million massage sessions annually, making massage therapy one of the fastest growing industries in the nation.
"With 25 million more Americans each year getting a massage today than a decade ago, the room for growth is limitless" said Glenn Franson, President and CEO. "Medical research proves that regular therapeutic massage can help fight off disease and depression, boost immunity, relieve pain, increase alertness and improve sleep quality among other benefits. Massage Heights makes this an affordable and convenient option for people from all walks of life."
Franson also attributes the company's success to the overall culture and commitment to becoming the brand of choice by elevating the everyday for Members, Guests, Strategic-partners and Team Members.
Massage Heights offers a variety of custom massage modalities, including Deep Tissue, Swedish, Sports Therapy, Prenatal and Reflexology, as well as custom dermalogica® skin treatments, including Anti-Aging, Sensitive Skin, Clear Skin and Brightening. Therapeutic experience-enhancing add-on services called "Elevations" include a Reviving Foot Scrub, Revitalizing Face Massage, Hot Stone Therapy, Active Therapy, Skin Enriching, Skin Refining, Skin Purifying and all-natural aromatherapy.
For more information on Massage Heights please visit www.massageheights.com and www.facebook.com/MassageHeights, and follow on Twitter @Massage_Hghts.
About Massage Heights
Founded in San Antonio, Texas, in 2004, Massage Heights is a family owned franchise massage and skin therapy company built on a membership model that makes regular massage and skin therapy affordable, while still providing the level of service available at a five-star resort. The company's mission is to help people incorporate convenient, high-quality, therapeutic massages and facials into their lives so that they can elevate the everyday through a balanced life. In an exploding industry, the company has more than 100 operating franchise locations in the United States and Canada and plans to open a total of 500 U.S. locations within the next five years. The company was featured on the CBS hit reality series Undercover Boss in December 2013, was ranked 33rd Top Franchise to own in 2013 by Franchise Business Review, ranked 259 in Entrepreneur Magazine's Franchise 500 list for 2014, in Franchise Times' Next 300 list for 2013 and is a member of the International Franchise Association (IFA).
SOURCE Massage Heights
Director of Marketing and Communications