U-Swirl to Present at Noble Financial Capital Markets' Tenth Annual Equity Conference

Conference on Tuesday, January 21, 2014

HENDERSON, NV - (Marketwired - Jan 14, 2014) - U-Swirl, Inc. (OTCQB: SWRL) today announced that it will be presenting at "TEN", Noble Financial Capital Markets' Tenth Annual Equity Conference on Tuesday, January 21, 2014. The conference will be held at the Club Med in Sandpiper Bay, Florida (West Palm Beach area).

The presentation is scheduled for 8:00 a.m. Eastern Standard Time in Room 4.

U-Swirl representatives will be available for one-on-one meetings during the conference. Investors interested in arranging one-on-one meetings should contact their Noble Financial Group representative.

About Noble Financial Capital Markets

Noble Financial Capital Markets was established in 1984, and 2014 marks the company's 30th Anniversary. Noble Financial is an equity research-driven, full-service, investment banking boutique. The company has offices in Boston, Los Angeles, and Boca Raton, Florida. In addition to non-deal road shows and sector-specific conferences throughout the year, Noble Financial hosts its large-format annual equity conference in January in South Florida featuring 120 to 150 presenting companies from across North America and a total attendance of close to 600. For more information, please visit www.noblefcm.com.

About U-Swirl, Inc.

U-Swirl, Inc. is an operator and franchisor of self-serve frozen yogurt cafés that operate under the following names: U-SWIRL Frozen Yogurt, Aspen Leaf Yogurt, Yogurtini, Gracie Bleu and Josie's Frozen Yogurt. The cafés offer frozen yogurt in up to 20 non-fat and low-fat flavors, including tart, traditional, and no-sugar-added options, along with fresh sorbet. Approximately 70 toppings such as fresh fruit, sauces, candies, and granola are available to customize each serving of yogurt to the customer's individual taste.

In January 2013, the Company acquired frozen yogurt café assets, franchise rights and certain other assets from Rocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF) in exchange for a controlling ownership interest in the Company, certain warrants and notes payable.

About U-Swirl, Inc.

U-Swirl, Inc. is headquartered in Henderson, Nevada, and its common stock trades on the OTCQB under the symbol "SWRL." As of January 10, 2014, the Company and/or its franchisees operated 87 self-serve frozen yogurt cafés in 26 states.

Contacts:

U-Swirl, Inc.
(702) 586-8700

RJ Falkner & Company, Inc.
(800) 377-9893

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