Dunkin' Donuts Launches New National DD Perks® Rewards Loyalty Program
With each purchase, Dunkin' Donuts guests can earn points toward free Dunkin' Donuts beverages
January 27, 2014 // Franchising.com // CANTON, Mass. - Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today launched a new DD Perks® Rewards program, offering guests nationwide points toward free Dunkin' Donuts beverages for every visit they make at participating Dunkin' Donuts locations. By early February, the DD Perks program will be fully integrated into the Dunkin' Mobile App for mobile payment.
With DD Perks, guests will earn five points for every dollar they spend on qualifying purchases at Dunkin' Donuts when they pay using an enrolled Dunkin' Donuts Card, either plastic or via the Dunkin' Mobile® App. Once a member accrues 200 points, he or she receives a coupon for a free medium beverage of choice, redeemable at participating Dunkin' Donuts restaurants. Additionally, throughout the year DD Perks members will receive exclusive, personalized, special offers to earn bonus points for specific food and beverage purchases. DD Perks members can also share their free medium beverage reward coupon with friends, family and colleagues to keep them running on Dunkin'. To enroll in DD Perks and for complete details about the program, visit www.DDPerks.com.
"We are excited to launch our new DD Perks Rewards program to reward our guests for their loyal business in a fast and convenient way. We want to recognize our best guests for their allegiance to our brand by creating a robust loyalty program unsurpassed in QSR," said John Costello, Dunkin' Brands President, Global Marketing and Innovation. "Following the very successful launch of our Dunkin' Mobile App, our enhanced DD Perks Rewards program is an important milestone in our ongoing commitment to engage with our guests and provide a superior customer experience."
Dunkin' Donuts Cards are available in-store in amounts from $2 to $100, at many grocery, pharmacy, and big box retailers, as well as through the Dunkin' Mobile App and at www.dunkindonuts.com. Dunkin' Donuts Cards never have fees and they never expire.
The Dunkin' Mobile App is available for free from the App Store on iPhone or iPod touch or at www.itunes.com/appstore and from the Google Play Store at https://play.google.com/store. The Dunkin' Mobile App also allows guests the option of sending virtual Dunkin' Donuts Cards to friends, family and colleagues with the mGift feature. Dunkin' Donuts Cards can be mGifted three ways: via text, email, or Facebook Connect.
To learn more about Dunkin' Donuts visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts