Pushing the Pizza Envelope: Toppers Announces New Menu Creations on Jan. 27, 2014
Irreverent Pizza Brand Continues to Innovate within Crowded Pizza Segment with Launch of Chocolate Baconstix and Chipotle Ranch, Marinara and Chocolate Frosting Dippin' Sauce
January 28, 2014 // Franchising.com // Whitewater, WI - Since its founding, Toppers Pizza (Toppers) has established a reputation as a forward-thinking frontrunner in the crowded pizza segment for offering unexpected flavor profiles that both surprise and delight consumers. The fast-growing eclectic franchise delivery brand announced the launch of several new menu items, spotlighting its commitment to originality. These new menu creations will continue to bolster Toppers' growth, as it projects more than 20 new store openings in 2014.
Today, Chocolate Baconstix joins the family of Topperstix™, the brand's world-famous take on cheesy breadstix, which already includes Tacostix, Pepperonistix, Baconstix and Cinnamonstix. This innovative variation on the cult-favorite comes alongside the announcement of three new Dippin' Sauces. The launch of Chipotle Ranch, Marinara and Chocolate Frosting Dippin' Sauces expands the brand's offering to encompass 16 different Dippin' Sauces for customers to choose from. These additions come on the heels of the rollout of the Three Little Pigs, Loaded Tot-zza and the El Cubano house pizzas which occurred in Q4, 2013.
"At Toppers, we like to think of ourselves as pizza pioneers, boldly venturing where no other pizza brand has gone before," said President and CEO of Toppers Scott Gittrich. "Our newest menu additions, like Chocolate Baconstix, may push boundaries, but they will certainly satisfy the adventurous palates of Toppers fanatics. We're thrilled to keep our minds churning so we can keep our customers' mouths watering."
In addition to the Chocolate Baconstix and new Dippin' Sauces, the revamped menu will also amp up Toppers' complementary offerings. With every pizza order, Toppers customers will receive a choice of one of the 16 flavors of Dippin' Sauces. Additionally, every order of Cinnamonstix and Chocolate Baconstix will also now come with a complementary Dippin' Sauce. Toppers Team Members will use their pizza expertise to recommend Dippin' Sauces that round out the flavor profiles of each pizza and please their customers' palates, but the final choice will ultimately be with the customer.
In order to develop these unique flavor profiles, Toppers researched the kinds of options consumers wanted to see in a premier pizza experience. The growing pizza brand reached out to their current customer base to see what types of options they wanted, but also to their non-base to determine what they weren't getting from big-box pizza chains.
The dynamic pizza brand has already made an impact in the industry for its out-of-the-box items, like the Mac 'N Cheese, Smoky BBQ Chicken and Buffalo Chicken Topper, as well as their popular twist on cheesy breadsticks, Topperstix™. Toppers is certain that their new menu items will continue to satisfy the adventurous appetite of their existing stalwarts, while also attracting first-time customers to join the brand's loyal fan base. As the pizza brand continues to rapidly expand throughout the Midwest and through the nation, more people will have the opportunity to experience and fall in love with the Toppers brand.
"Our mission at Toppers is to kill it on every aspect of customer experience, and we're committed to delivering on that mission," Gittrich said. "Our menu updates will continue to keep us a step ahead of the rest by providing innovation, creativity and most of all, delicious pizza to our fans that they cannot find anywhere else."
About Toppers Pizza
In 1991, Toppers Pizza began its quest to become the best pizza company in the world by killing it on every detail of the customer experience. Headquartered in Whitewater, Wis., Toppers takes a unique approach to the crowded pizza segment by cooking up mouthwatering specialty pizzas that start with their fresh, made-from-scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings such as French fried onions, oven-roasted tomatoes, mac 'n cheese and tater tots. Toppers' claim to fame comes in the form of Topperstix™, arguably the planet's most addictively delicious cheesy breadstix. The Toppers empire encompasses 53 restaurants across 10 states and, with its rapid expansion, is in the midst of Midwest and national domination. In 2013, Entrepreneur Magazine ranked Toppers as one of the top 500 franchises in the U.S., Nation's Restaurant News declared the brand as one of the 50 breakout chains of the year, and Toppers received a No. 58 spot in Pizza Today's top 100 pizza companies. For more information on Toppers, visit http://www.toppers.com, http://www.facebook.com/ToppersRocks or http://www.twitter.com/ToppersPizza.
SOURCE Toppers Pizza