BAB Systems, Inc. Names New Marketing Agency

DEERFIELD, Ill. - January 28, 2014 - (BUSINESS WIRE) - BAB, Inc. (OTCBB: BABB), today announced that after an extensive review process, its franchising subsidiary, BAB Systems, Inc., has named two marketing agencies, Streng Design & Advertising Inc. and MSI ("Streng/MSI"), working as a team, to bring a new approach to the marketing program for its Big Apple Bagels® and My Favorite Muffin® stores.

"Streng/MSI impressed not only Company management, but also a sampling of franchisees, with its knowledge and experience with social media, website development, brand imaging and use of loyalty programs in addition to use of traditional media in certain markets where appropriate."

Previously the Company’s marketing program relied predominantly on traditional media. The Company appreciates that methods of reaching consumers have broadened into the ever-growing electronic arena of websites, social media, loyalty programs and digital printing and is enthusiastic about updating and expanding its program in order to maximize the frequency and reach of its voice to consumers.

Streng Advertising and Design Inc. has been in business for almost 30 years providing full-service design, marketing and advertising for all types and sizes of clients. MSI has been in business since 1962 providing full-service advertising, branding and social media to major well-known retailers. The Company believes that the combined strength of Streng/MSI will offer world-class advertising and design as well as expert public relations and social networking to support sales and unit growth.

Michael Evans, President and CEO of BAB, Inc. states, "Streng/MSI impressed not only Company management, but also a sampling of franchisees, with its knowledge and experience with social media, website development, brand imaging and use of loyalty programs in addition to use of traditional media in certain markets where appropriate."

About BAB, Inc.

BAB, Inc. franchises and licenses Big Apple Bagels®, My Favorite Muffin®, SweetDuet Frozen Yogurt & Gourmet Muffins® and Brewster’s® Coffee. The Company’s stock is traded on the OTCBB under the symbol BABB and its web site can be visited at www.babcorp.com.

Certain statements in this press release constitute forward-looking statements or statements which may be deemed or construed to be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words "forecast," "estimate," "project," "intend," "expect," "should," "would," "believe" and similar expressions and all statements which are not historical facts are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors which could cause the company’s actual results, performance (financial or operating), or achievements to differ from the future results, performance (financial or operating), or achievements expressed or implied by such forward-looking statements. The above factors are more fully discussed in the company’s SEC filings.

Contact:

Leslie Walters
BAB Systems, Inc.
O: (847) 948-7520
F: (847) 405-8140
www.babcorp.com

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
Sunny Street Cafe
A bright spot in your neighborhood for breakfast, brunch, and lunch. Discover the freedom and balance of owning your own Sunny Street Café: we've...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)