January 29, 2014 // Franchising.com // Beef Jerky Outlet in Destin, Florida has a new owner. The BJO Franchise is pleased to welcome Scharlean Cooper into the family. The Destin store will be managed by Casey Lowery. Paul Lyons, Beef Jerky Outlet Franchise COO, is confident that the new Destin management team will be successful.
"Scharlean's business experience makes her an ideal franchisee. The Destin store has always been a strong performer. We are sure that the new ownership will bring added focus and determination to maximize the store's potential," said Lyons.
The Destin store is now open in a new location directly across from Bass Pro Shops and adjacent to the Hard Rock Cafe. The store address is 4311 Legendary Drive in the Destin Commons mega mall. "The Destin store is in line with the Beef Jerky Outlet Franchise strategy of locating near active tourist venues. The foot traffic at the new store location is just off the chart,” said Lyons.
Beef Jerky Outlet stores feature the world’s largest selection of beef, turkey and wild game jerky available under one roof. Walking into a Beef Jerky Outlet store, customers are surprised by the wide selection of flavors. The bulk jerky is set out in authentic covered barrels for sale by the pound.
The authentic atmosphere of the stores is in line with the marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
Scott Parker, Beef Jerky Outlet President, puts it best, “When folks see the store their eyes light up; they want to get in and see what it’s all about. They come inside and there are 200 or more different kinds of jerky, including exotics like alligator and kangaroo. We have some other items, too - sausages, popcorn, peanut butters - but make no doubt about it: beef jerky is the primary focus.”
The store offers free samples for those who like to try a wide variety of flavors before purchasing. Sampling is the key to sales, according to Parker, "People appreciate the opportunity to experiment a little with the flavors. They commit to a purchase when they find something they love."
Parker adds that an informal, laid back interaction with the customers is part of the Beef Jerky Outlet's attraction as a franchise. "If you are looking for a quality franchise that is also social and fun, then we may be the right fit for you."
The Beef Jerky Outlet Franchise now has 31 stores open or committed across the country. The Franchise is ready for business in most states in the continental USA, as well as Alaska and Puerto Rico. Beef Jerky Outlet stores offer an excellent opportunity for investors seeking a franchise business with better than average margin returns on moderate start-up costs. For complete information contact a member of our Franchise Team by visiting us at http://www.thebeefjerkyoutlet.com [www.beefjerkyoutlet.com __title__ Beef Jerky Outlet Franchise].
SOURCE Beef Jerky Outlet
Beef Jerky Outlet Franchise, Inc.
P.O. Box 575, Seymour, Tn 37865
O: (586) 246-5405
F: (866) 876-3626