Breaking Bacon News: Jack in the Box® Ups the Ante with the Bacony-ist Burger around – the New Bacon Insider

The Limited Time Only Bacon Insider™ Burger Is a Bacon Lover’s Fantasy; Makes a "Moinking Awesome" Debut in New Ad

SAN DIEGO - January 30, 2014 - (BUSINESS WIRE) - Bacon lovers, prepare for what can only be described as "moinking awesome." A bacon triple threat – the new Bacon Insider™ burger from Jack in the Box® restaurants – takes bacon to unprecedented levels with a craveable burger featuring a juicy beef patty with savory bacon pieces mixed right in, sandwiched in-between six half slices of hickory smoked bacon, and topped with a creamy bacon mayo sauce. And if that’s not enough, you also get lettuce, tomato and American cheese – all served on Jack in the Box’s new gourmet brioche bun.

The new Bacon Insider is so bacony-good it’s the star of the leading restaurant chain’s new commercial, created by Secret Weapon Marketing and debuting in regional ads starting Sunday, February 2, 2014, during the Big Game. The spot also features a little creature called a "Bork" (yes, the ultimate pig-cow mash up).

"What better way to honor America’s favorite pigskin tradition than by giving America a bacon burger unlike any they’ve ever tasted before," said Iwona Alter, Vice President of Menu Strategy & Innovation for Jack in the Box. "We didn’t just put bacon on the burger. We put bacon in the burger, on top of the burger, underneath the burger and mixed it in the special bacon mayo sauce!"

The fun commercial will have fans saying "moink" as they get a look into Jack’s bacon-crazed farm featuring Curly Fry trees, a brioche bun barn and the Bacon Insider Bork: a memorable little pig complete with cow-like horns.

The Bacon Insider is available for a limited time only at participating Jack in the Box restaurants. Visit Jackinthebox.com for more information.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 46 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.

Editors Note: Previews of both the English and Spanish versions of the Bacon Insider commercial available by request, along with product photos (also available at Jack in the Box’s online image gallery).

Contact:

For Jack in the Box Inc.

Nancy Fishgold
213-486-6546
nfishgold@mww.com

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