Yogurtland Debuts in the Middle East, Opens First Store in Dubai
Self-Serve Frozen Yogurt Chain Signs 15-Unit Development Deal for Middle East
January 30, 2014 // Franchising.com // IRVINE, CA - Yogurtland, the self-serve frozen yogurt pioneer with more than 260 locations worldwide, has signed a multi-unit franchise development agreement with Dubai, Emirates-based Retail is Detail LLC. The company, which is a franchisee and operator of multiple retail and foodservice concepts throughout the Middle East and Asia, will debut the first store in the Dubai Mall near the Dubai Aquarium this week. Additional locations are expected to open over the next 3-5 years in Bahrain, Kuwait, Qatar, Saudi Arabia, Oman and the United Arab Emirates.
"Yogurtland's combination of a great product made with passion and high quality ingredients sets the company apart from other frozen yogurt concepts," said Mouza Al Abbar, chief executive officer of Retail is Detail LLC. "The Dubai Mall is the largest shopping mall in the world, making it the ideal location to debut the Yogurtland brand in the Middle East. Mall shoppers are looking for a better dessert option, and we know Yogurtland is the perfect solution."
As one of the nation's first and largest self-serve frozen yogurt brands, Yogurtland has grown more than 160 percent over the past three years. The company opened an impressive 76 stores in 2013 and plans to have more than 370 locations by the end of 2014.
"Our growth is driven by a combination of a great product made with passion and high quality ingredients, exemplary customer experience and a solid business model with a long-term commitment to the market, our fans and our franchisees." said Larry Sidoti, vice president of development at Yogurtland. "We're looking forward to growing a large and lasting presence in the Middle East and are confident that Mouza and his team will be an excellent franchise partner and representative of our brand."
In addition to its ongoing, strategic international expansion, Yogurtland will focus its growth in existing domestic markets as well such as Dallas-Ft. Worth, Houston, Austin, Atlanta, Portland, Seattle, and the Tri-State Area surrounding New York City.
Founded in 2006, Yogurtland is pioneering the customer-created frozen yogurt experience by combining irresistible yogurt flavors with an exciting franchise business model. Separating Yogurtland from competitors is the company's team of flavorologists who develop the proprietary recipes for the brand's more than 50 different and customized flavors. Whether traditional or exotic, each flavor uses real ingredients sourced from their original locations. By controlling the entire frozen yogurt making process, Yogurtland has raised the standards for flavors and quality to new heights and much to the delight of millions of fans. The company currently has 263 locations across the U.S., Australia, Guam, Mexico, and Venezuela with more than 75 additional locations planned to open by the end of 2014. For franchising information, visit www.yogurt-land.com/franchise.
To tweet this release: @Yogurtland signs multi-unit #franchise development deal for the Middle East, first store opened this week in Dubai.
Sanderson & Associates
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