ADDISON, Texas - February 04, 2014 - (BUSINESS WIRE) -Fiesta Restaurant Group, Inc. (NASDAQ: FRGI), the owner, operator and franchisor of the Pollo Tropical® and Taco Cabana® fast-casual restaurant brands, announced a multi-year product and marketing agreement with The Coca-Cola Company (NYSE: KO).
Under the agreement, all 105 U.S. Pollo Tropical locations will now serve Coca-Cola products. The agreement also extends to Fiesta’s 165 Taco Cabana locations, which have served Coca-Cola products for 35 years. The agreement includes the development of various marketing and promotional programs each year between the brands.
"Since the formation of Fiesta Restaurant Group, our singular focus has been on delivering the best products in the industry with an unparalleled price/value proposition," said Fiesta President and CEO Tim Taft. "Combining the system soft drink gallonage for both of our brands, and at the same time being able to select the industry leader as our soft drink supplier, is a win for our customers, our team members and our shareholders."
"This is an exciting time to refresh consumers at both Fiesta brands and be a part of their expansion into new markets and territories," said Roy Jackson, vice president, Coca-Cola North America. "We look forward to leveraging our joint marketing and operational capabilities to create unique experiences for consumers."
Fiesta Restaurant Group®, Inc., owns, operates and franchises the Pollo Tropical® and Taco Cabana® restaurant brands. The brands specialize in the operation of fast-casual, ethnic restaurants that offer distinct and unique flavors with broad appeal at a compelling value. Both brands feature made-from-scratch cooking, fresh salsa bars, drive-thru service and catering. For more information about Fiesta Restaurant Group, Inc., visit the corporate website at www.frgi.com.
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Mary Kate Jeffries