MELVILLE, N.Y. - Feb. 4, 2014 // GLOBE NEWSWIRE // - Red Mango, the beloved yogurt and smoothie brand, announced the appointment of EGC Group as its lead marketing and advertising agency. The assignment includes strategy, creative development, LSM (local store marketing) and digital and social media programs for its 220 locations in the USA.
Jim Notarnicola, VP of Marketing for Red Mango, noted, "We're excited to work with EGC Group at a time of growth for our brand. We selected EGC for their retail and franchise marketing experience as well as their digital and social media capabilities. They offer Red Mango a unique combination of traditional media and creative expertise, and an exceptional social/digital team. They understand integrated marketing, and will work well with our other internal and external resources."
Dan Kim, Founder of Red Mango and the 2013 Digital Executive of the Year winner at the RIZMY awards for restaurant leaders in America, added, "Our brand was launched in social media. EGC's team understands the impact an engaging digital and social media program can have."
The EGC Group's Founder and President, Ernie Canadeo, noted, "Red Mango is a perfect fit for EGC. Our retail marketing team understands what it takes to bring a brand to life nationally while driving traffic locally."
The agency's retail, digital and LSM experience includes Friendly's, Sterling Optical, Canon, Jiffy Lube, Project Runway and Brother International, among others.
The agency engagement began with a LSM product test of juices, light food, and smoothies as part of the new Red Mango Cafe & Juice Bar concept. Additionally, the agency has developed a national Valentine's Day promotional campaign, which launches Feb. 7. Nicole Larrauri, Managing Partner of EGC, noted, "Our online listening uncovered the deep and passionate connection customers have with the Red Mango brand. We have been finding new ways to amplify that love with digital and targeted local marketing strategies."
Red Mango, one of the fastest-growing retailers of all-natural nonfat and low-fat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007, and has since celebrated more than 270 store openings across the United States, Mexico, El Salvador and Uruguay. Red Mango has received numerous awards, including the prestigious Nation's Restaurant News' "Hot Concepts!" award and the industry-recognized SupplySide's "Scientific Excellence Award," as well as best frozen yogurt honors in Dallas, Seattle, Las Vegas, Chicago, Utah and New York by highly regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and low fat, gluten-free and fortified with beneficial live and active probiotic cultures like GanedenBC30(R) (Bacillus coagulans GBI-30, 6086), which helps support the immune and digestive systems when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association's Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango expanded its menu to include satisfying meal options such as its all-natural fruit and yogurt parfaits and fresh fruit smoothies.
More information about Red Mango is available at www.redmangousa.com. Visit Red Mango on Facebook at www.facebook.com/redmango or www.facebook.com/dankimredmango, or on Twitter at www.twitter.com/redmango or www.twitter.com/dankimredmango. For franchising information, please visit www.redmangofranchising.com or call (631) 615-6711.
EGC is a full service integrated marketing and digital agency with offices in Long Island and Manhattan, New York, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, and strategic consulting. EGC has been named an Inc. 500/5000 company and is known for providing strategic and accountable marketing solutions to a broad array of clients in retail, education, automotive, healthcare, eCom and B2B. Visit www.egcgroup.com for more information.
SOURCE Red Mango