February 04, 2014 // Franchising.com // Plano, Texas - Salsarita's Fresh Cantina is expanding its presence in Texas thanks to a new multi-unit development agreement with Barton & Agha, LLC for North Texas, Plano and Allen. Comprised of franchise veterans Mohammad Agha, Cayce Barton and Chris Barton, who have over 100 years of franchising experience combined between them, the group will open six Salsarita's restaurants over the next five years to serve residents in and around Plano and Allen, Texas. The first restaurant will open in Plano by the end of 2014.
"We are very excited to bring Salsarita's to North Texas," said Agha. "Texans love Mexican cuisine and we wanted to share Salsarita's excellent cuisine with even more people."
Agha will serve as the operational manager for all six locations, while Cayce and Chris Barton will provide oversight. Agha has been involved in the franchised fast food and fast-casual industries for the last 32 years, while the Barton family has been working with franchises for 45 years. As business partners they have been through thick and thin and always focused on providing the highest customer service while still maintaining the bottom line. With all of this experience under his belt, Agha knew as soon as he was first introduced to Salsarita's that it was something he wanted to pursue.
"I loved the concept overall, the freshness and uniqueness of the food, the atmosphere of the restaurants. We traveled to Charlotte and met with Salsarita's CEO Phil Friedman, who showed us one of their corporate locations, and we were impressed by everything."
The business partners signed their multi-unit deal in Dec. 2013 and will have the first restaurant open by the end of the year, though they have not yet set a firm opening date. Agha is confident that Salsarita's will be quickly accepted by the residents of Plano and sees much potential for the brand throughout the state.
"Salsarita's fulfills a niche with its product and service," he said,"andI think it is a big contender to do very well here.I look forward to introducing the concept tothe Plano community and beyond."
Salsarita's is the Fresh Mexican Cantina that offers a bright and colorful atmosphere featuring signature wet burritos, Mexican pizzas, house-made salsas, seasoned tortilla chips, cantina combos and family/group meals to go. Salsarita's operates more than 80 locations in 19 states with 300 planned nationwide within the next five to six years. For more information, visit www.salsaritas.com.
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Sanderson & Associates