Love Is In The Air: Pizza Hut® Launches 'Commit To Greatness' Campaign Seeking One-of-a-Kind Proposals
World's largest pizza company receives more than 10,000 proposals every year via social media; sets up OKCupid.com profile for fans to pledge lifelong commitment to Pizza Hut.
PLANO, Texas - Feb. 10, 2014 // PRNewswire // - The journey to "I do" can be long and winding, but it always starts at one place: the proposal. From extravagant flash mobs and quirky memes to elegant romantic dinners, Americans have found countless unique ways to pop the big question.
Every day, fans tweet proposals to @pizzahut and in just the last year, the world's largest pizza company has received more than 10,000 of these social proposals from fans in 22 countries and every state except South Dakota. Narrowing it down to "the one" will be tough but it means finding someone who brings outrageous enthusiasm to everyday moments. Today, after 56 years of being unattached, Pizza Hut is prepared to commit.
Through its #CommitToGreatness campaign, the global pizza brand is launching a contest seeking that special someone who will melt its cheese with a one-of-a-kind proposal. Fans can comment on the Pizza Hut profile on OkCupid.com/PizzaHut or send an Instagram video or Vine with #CommitToGreatness describing what they believe is the most creative proposal. Three lucky fans will become finalists. One lucky fan will receive the promise of "I do" in exchange for a lifetime of free Pizza Hut.
"Our fans are the best and they tell us all the time via our social channels that they want to lock us in for the long run. We think it's time to take that mutual feeling to the next level with a commitment," said Caroline Masullo, Director of Digital Experience, Pizza Hut. "Through the Commit to Greatness program Pizza Hut will accept someone's social proposal. We know our fans are one-of-a-kind and we are excited to see the out-of-this-world proposals we receive in exchange for a lifetime of free pizza."
Deadline for submitting #CommitToGreatness contest proposals is Friday, Feb. 21, 2014. Three finalists will be chosen to receive a trip to Pizza Hut headquarters in Plano, Texas for a series of challenges and other "meet the parents" activities. The winner will receive the most epic proposal ever on March 14, 2014. Contest rules are found at http://www.okcupid.com/pizzahut_rules.
For more information about the latest brand happenings or to order the new Hand-Tossed pizza, visit PizzaHut.com.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. In 2013, Pizza Hut was named the Harris Poll Equitrend® Pizza Brand of the Year and was the recipient of the Innovation and Leadership in Advertising Award from the American Advertising Federation, 10th District. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 56 years ago in Wichita, Kansas, and today operates more than 14,000 restaurants in more than 100 countries. Pizza Hut also is the proprietor of the BOOK IT! ® Program, which is a long-standing children's literacy program used in more than 620,000 classrooms nationwide. To order online from Pizza Hut, visit PizzaHut.com.
SOURCE Pizza Hut