Moe's Southwest Grill Inks 17-Unit Franchise Deal in Dallas
Multi-Unit Agreement Part of Brand's Aggressive Growth Strategy in Texas
ATLANTA - Feb. 11, 2014 // GLOBE NEWSWIRE // - Moe's Southwest Grill(R), the fast-growing restaurant franchise best known for its flavorful southwest fare, is aggressively developing the brand throughout Texas and has signed a deal to bring 17 new restaurant locations to Dallas and Fort Worth, the first of which will open March 6. This deal contributes to the plan for 34 Moe's restaurants being built in the market.
Moe's initially entered the Texas region with its first two locations -- Dallas Love Field Airport and Baylor University. Because of the success of both locations and a concentration on developing the entire state, Moe's is looking to expand with qualified franchise partners in other major Texas markets, including Houston, Austin and San Antonio.
The entrance into Texas is significant for Moe's, as the company is focusing on growth in the Western part of the U.S. The timing is ideal to enter the state and will supplement other restaurant developments currently under way in Louisiana, Arkansas, and Oklahoma.
Spearheading the expansion is franchise partner Ronnie Norcross, a multi-unit Wingstop franchisee, who will open 17 Dallas locations by 2020, the first is set for Mar. 6 on 2121 Main Street. Norcross, 51, has been in the restaurant franchise business for 16 years and owns ten Wingstop locations. In 2002, one of Norcross' units was the first in the chain to reach $1M in sales. Since then, all of his Wingstop locations have consistently exceeded $1M sale levels.
"I have been watching the growth of Moe's as a potential franchising opportunity for years and am impressed with the overall brand and its driving force in the fast-casual Mexican arena," said Norcross. "Texas offers a number of possibilities for Moe's and Dallas is a great starting point for people to welcome the Moe's brand."
The deal is part of Moe's strategic growth plan to increase its existing presence to a total of 800 locations nationwide by the end of 2015.
About Moe's Southwest Grill(R)
Welcome to Moe's! Founded in 2000 in Atlanta, Ga., Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh, handmade, customizable southwestern food in a welcoming environment that rocks. Moe's is committed to serving only the highest quality ingredients 100% of the time at our 500 locations in the U.S. While Moe's is best known for its burritos packed with a choice of more than 20 fresh, flavorful ingredients, the menu also features kid's, vegetarian and low-calorie options, all served with free chips and salsa. Check out Moe's online at www.moes.com.