February 13, 2014 // Franchising.com // IRVINE, Calif. – Juice It Up!, the nation’s largest raw juice bar and hand-crafted smoothie franchise, has named Morgan Marketing and Public Relations, an Irvine-based full-service marketing and public relations firm, its public relations agency of record after a competitive RFP process. Morgan Marketing will provide a wide scope of public relations and marketing services with the goals to drive in-store sales and generate franchise interest.
“Morgan Marketing was a natural fit for many reasons, including their impressive track record assisting food brands with generating buzz amongst franchise and consumer audiences,” said Carol Skinner, Sr. Director of Marketing for Juice It Up! “The agency’s solid reputation, creative capabilities, and deep understanding of the franchise restaurant industry makes us confident that we’ve chosen the right partner for our brand.”
Morgan Marketing will work closely with the Juice It Up! marketing team to develop strategic communications programs that support the brand’s aggressive growth initiatives, while promoting its mission to deliver premium-quality raw juice blends and smoothies to fuel the active lifestyles of its guests.
Juice It Up! is the nation’s largest franchised raw juice and smoothie bar chain that specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies, and nutrient-rich options such as handcrafted Açaí and Pitaya Bowls. Founded in 1995, the Irvine, Calif.-based franchise is committed to providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with health in mind. With 80 locations across California, Arizona, New Mexico and Texas, the company is aggressively expanding in 2014 with its newly revamped restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” For more information, visit www.juiceitup.com and “Like” the brand on Facebook www.facebook.com/juiceitup.
For 23 years, Morgan Marketing & Public Relations has been providing marketing, public relations and social media services to a variety of industries including retail, restaurant and hospitality, real estate, food and beverage, and legal. With a specialized focus in franchised restaurant chains, Morgan Marketing enjoys longstanding relationships with some of the nation’s largest franchise brands. The firm’s dynamic office space in Irvine, Calif. features a state-of-the-art test kitchen and a conference room with multimedia and focus group capabilities. Morgan Marketing & Public Relations is the recipient of the Distinguished Service Award from the Public Relations Society of America, Orange County Chapter, which recognizes an organization that best exemplifies the highest standard of public relations practices. For further information please visit the agency’s website at www.mmpr.biz, call (949) 261-2216, like the agency on Facebook or follow onTwitter. Morgan Marketing & Public Relations is located at 78 Discovery, Irvine, CA 92618.
SOURCE Juice It Up!