Tropical Smoothie Cafe Poised to Accelerate Growth after Year of Surging Sales
6.4 Percent Same-Store Sales Increase Drives New Franchise Sales
ATLANTA - Feb. 13, 2014 // GLOBE NEWSWIRE // - After opening 40 new cafes and awarding 73 franchise agreements last year, Tropical Smoothie Cafe plans to accelerate growth throughout 2014. The 360-unit food-and-smoothie brand expects to add 55 franchise locations this year -- at the pace of one new restaurant every week.
This year's rapid expansion is part of Tropical Smoothie Cafe's five-year strategy to have 750 franchise restaurants by 2019. Both existing franchisees and new partners are central to the long-term growth plan. "Tropical Smoothie Cafe inspires healthy lifestyles that resonate with the growing base of health-conscious consumers and franchisees," said CEO Mike Rotondo.
In addition to expanding its nationwide footprint, Tropical Smoothie Cafe increased same-store sales by 6.4 percent, among the best in the restaurant industry in 2013, which helped lift system-wide sales by 14.8 percent.
"Innovative menu offerings and rising consumer demand for better-for-you food played a significant role in the sales growth," added Rotondo.
Since launching the Island Green smoothie in March of 2013, the company has used 500 pounds of fresh spinach and kale every day to meet consumer demand. In addition, the company introduced Fish Tacos with mango salsa and Spicy Mongolian Steak Noodle Bowls while also adding new flavor profiles including Hawaiian BBQ and Cranberry Chipotle to the existing lineup of wraps and flatbreads.
Tropical Smoothie Cafe continues to strengthen its dual focus of flavorful food and freshly prepared smoothies making it an attractive business opportunity for its franchisees. The brand appeals to a broad consumer base seeking better-for-you food options throughout all parts of the day. With system-wide revenue split evenly between food and smoothie purchases, average unit volumes increased to $526,000 in 2013.
For locations and general information, visit www.tropicalsmoothiecafe.com.
About Tropical Smoothie Cafe
Founded in 1999, Tropical Smoothie Cafe is a fast-casual restaurant concept whose franchise partners inspire healthy lifestyles in communities across the country. Catering to all day-parts, Tropical Smoothie Cafe serves breakfast, lunch and dinner, including smoothies, salads, wraps, sandwiches, flatbreads and more. The fast-growing franchise has 360 locations nationwide and has won numerous awards including: Entrepreneur 2014 Franchise 500; Nation's Restaurant News 2013 Top 200; Tropical Smoothie Cafe is currently awarding franchises throughout the United States. For more information, visit www.TropicalSmoothieFranchise.com.