On The Border® To Celebrate National Margarita Day with $1 Margaritas

World's Largest Casual Dining Mexican Restaurant Chain Will Offer One of The World's Most Popular Cocktails at Its Lowest Price Ever, All Day and For One Day: Saturday, February 22, 2014

February 14, 2014 // Franchising.com // DALLAS, Texas – What to drink on National Margarita Day is pretty easy. On The Border, the industry's leader and renowned expert of the beloved cocktail just made where to drink Margaritas even easier.

On The Border Mexican Grill & Cantina® will celebrate National Margarita Day - which honors one of the world's most famous cocktails - with its House Margarita for just a buck. Where legally permissible, of course, OTB will offer its 12 oz. House Margarita – Frozen or On The Rocks with Gold Tequila- for just $1 all day on Saturday, February 22, 2014.

"Get ready to get your tequila on. And your lime, and your triple sec, because no one makes better Margaritas than On The Border," said Steve Clark, On The Border's Chief Executive Officer. "Many people claim to have invented the Margarita. On The Border has been perfecting it for the past 30 years. We're very excited to offer our guests an incredible House Margarita for an unbelievable price on the special day named in its honor. And of course, as is the case every day, Endless Chips & Salsa are on the house."

For National Margarita Day, OTB will also offer CoronaRitas™, a Frozen or Rocks House Margarita, infused with an ice cold Coronita® specially priced for $5. Beyond the special promotional 'Ritas, guests can always get many other delicious Margarita options, from basic to premium to super premium. And, as home of the Original Meltdown, On The Border guests can personalize their Margarita with an added shot of their favorite liqueur or fine tequila. Other OTB Margaritas include:

  • El Jefe
    Patrón Silver Tequila and Patrón Citrónge premium orange liqueur
  • Fresh Lime Agave
    Corazon Blanco Tequila shaken with agave nectar and fresh lime juice
  • Fresh Lime Skinny
    Fresh lime juice and Hornitos Plata Tequila, for fewer than 100 calories
  • Herradura Grande Margarita
    Herradura Silver or Reposado Tequila, Gran Gala orange liqueur
  • (NEW) Cactus Margarita
    Corazón Blanco Tequila, Patrón Citrónge premium orange liqueur, prickly pear juice, fresh lime and agave nectar
  • (NEW) Jalapeno Popper
    Corralejo Reposado Tequila, fresh jalapeño, cilantro, Cointreau orange liqueur, fresh lime and agave nectar
  • Borderita Grande
    Sauza Conmemorativa Añejo Tequila, Gran Gala orange liqueur
  • Shaken Margarita
    Hornitos Plata Tequila and O3 orange liqueur, shaken tableside with fresh orange and lime
  • Mexican Martini
    Casa Noble Crystal Tequila and Cointreau orange liqueur, shaken tableside with fresh lime juice and sweet agave nectar

National Margarita Day also coincides with OTB's wildly popular Endless Enchiladas®, a limited-time-only promotion where guests can enjoy hot, saucy, cheesy, hand-rolled enchiladas, served endlessly for just $8.99. Guests can choose from Chicken Tinga, Cheese & Onion or Seasoned Ground Beef, served with Mexican rice and choice of beans.

"On The Border is an authority on Margaritas so it makes perfect sense for us to celebrate National Margarita Day with better specials and more choices than anyone else," continued Clark. "Couple that with Endless Enchiladas and it really doesn't make sense to celebrate anywhere else."

Please call your local On The Border for full details. Price and participation may vary. On The Border trains its staff to serve responsibly and encourages its guests to drink responsibly.

About On The Border

On The Border Mexican Grill & Cantina is a leading full-service restaurant and the world's largest casual dining chain that offers an extensive menu of great-tasting, classic and contemporary Mexican food, like sizzling mesquite-grilled fajitas, and Margaritas as big and bold as the border itself. On The Border is owned by On The Border Acquisition LLC, with 158 restaurants in 36 states, Puerto Rico and three countries worldwide. Follow and 'like' On The Border on Facebook at www.facebook.com/OnTheBorderMexicanGrillandCantina, and @OnTheBorder on Twitter. For more information, visit www.ontheborder.com.

SOURCE On The Border

Media Contact:

Derek Farley
President
DFPR for On The Border
derek@dfpr.com
704-941-7353
@prguru

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