February 20, 2014 // Franchising.com // DALLAS - Interstate Batteries is recognized for being the No. 1 automotive replacement battery brand in North America. The Dallas-based battery company is now taking its expertise in technology and distribution to El Salvador with the appointment of an Interstate Batteries distributorship. ECONOPARTS., based in the Salvadoran capital city of San Salvador, has reached a distribution agreement to market the Interstate brand through the automotive aftermarket retail stores owned by brothers Pierre and Daniel Cohen.
"What interested us about Interstate Batteries are the dependable products and quality people," said Pierre Cohen. "We did our due diligence in studying the market and other battery brands. In addition to Interstate’s extraordinary service model and point-of-sale customer experience, we were sold on the concept of selling a product and anticipating it doing more than what is expected."
The Cohen brothers have grown their family automotive aftermarket business to 14 stores from a humble beginning that saw their father, Claude, begin the business by distributing spare parts out of a single location in 1972. Today, the company features a sales team servicing a wide variety of the Salvadoran automotive aftermarket industry with products such as filters, spark plugs, lubricants and now batteries.
"Our new partnership in El Salvador is another exciting step as we watch the Interstate value proposition of delivering dependable service continues to expand internationally," said Jon Savage, Interstate Batteries’ vice president of international distributor development. "We are fortunate and excited to join strengths with Pierre and Daniel and their team as we aggressively market a premium battery brand like Interstate Batteries in El Salvador."
Interstate Batteries products are available throughout North America and in several international locations, including Australia, Bermuda, Costa Rica, Colombia, Dominican Republic, Guatemala, Guyana, Honduras, Panama, Puerto Rico, Trinidad and Tobago and now in El Salvador.
ECONOPARTS, exclusive distributor of Interstate Batteries in El Salvador is located at
6ª.10ª. Calle Pte y 27 Ave. Sur 1509, San Salvador, El Salvador, (503) 2505-8000.
Interstate Batteries delivers Outrageously Dependable® portable power solutions. The Dallas-based company distributes automotive batteries, franchises and operates retail battery stores, recycles batteries, and provides motive and critical power products. Interstate sells products throughout North America, Australia, the Caribbean and Latin America. Interstate employs more than 1,700 team members throughout North America. For more information, visit interstatebatteries.com.
SOURCE Interstate Batteries
Tucker & Associates