New Sears Home Appliance Showroom Store Opens in Vallejo

Local Retailer Offers Top Brand Home Appliance Merchandise at Guaranteed Lowest Price; Hosts Grand Opening Celebration February 28 through March 1 with Discounts and Special Giveaways

February 21, 2014 // Franchising.com // VALLEJO, Calif. – Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) announces the opening of a new Sears Home Appliance Showroom store located at 946 Admiral Callaghan Lane, Suite 914 in Vallejo, Calif.

The new store, which will provide customers with access to a full suite of top brand home appliance merchandise and mattresses at the lowest prices via the Company's price-match policy, is hosting its grand opening celebration February 28 through March 1. The Vallejo team welcomes the local community to enjoy an additional discount of 10 percent off almost everything in the store plus special giveaways, including a chance to win a free washer and dryer valued at $1,439.98.

The Vallejo location was the 20th Sears Home Appliance Showroom Store to open in 2013, and one of 71 new locations that opened across all Sears Hometown and Outlet Stores formats last year. Unlike most retail concepts, Sears Home Appliance Showrooms combine the value, selection and services associated with larger retail stores but are owned and operated by a member of the local community.

"We're looking to fill a void in the Vallejo community by offering convenience and accessibility to great appliances at a competitive price," said Tony Lutfi, owner of Sears Home Appliance Showroom store in Vallejo. "Local residents can expect to come in and have expert product knowledge right at their fingertips – from our highly skilled team members to onsite internet kiosks where they can read customer reviews and price check with other retailers. We try to make shopping as easy as possible for our customers."

Proving to be at the forefront of retail trends, Sears Hometown and Outlet Stores, Inc. is embracing the practice of "showrooming" that many big-box home improvement, home goods and appliance retailers are running away from. Through a price-match policy, the Vallejo Sears Home Appliance Showroom guarantees the lowest price on the top appliance brands, and is equipped with an internet kiosk where customers are guided by sales staff to view similar products, price match with other retailers, and order products not available in the store.

The Vallejo Sears Home Appliance Showroom offers all of the top 10 appliance brands, including exclusive names like Kenmore® that can only be found in the store formats of Sears Hometown and Outlet Stores, Inc., Sears Holdings Corporation and its respective affiliates. In addition to offering Kenmore, the Vallejo store is the only place in town where customers can find an incredible selection of Maytag®, KitchenAid®, Whirlpool®, Bosch®, Frigidaire® and GE® appliances, as well as a large assortment of mattresses. The Vallejo location also offers installation and repair services from trained technicians.

The Sears Home Appliance Showroom store in Vallejo can be reached at (707) 557-5560. To learn more about Sears Home Appliance Showrooms, visit www.searshomeapplianceshowroom.com.

About Sears Hometown and Outlet Stores, Inc.

Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) is a national retailer primarily focused on selling home appliances, lawn and garden equipment, tools and hardware. As of November 3, 2013, Sears Hometown and Outlet Stores, Inc. and its dealers and franchisees operated 1,239 stores across all 50 states as well as in Puerto Rico and Bermuda. In addition to merchandise, Sears Hometown and Outlet Stores, Inc. provide consumers with access to a full suite of services, including home delivery, installation and extended service contracts.

Operating through two segments—the Sears Hometown and Hardware segment and the Sears Outlet segment—Sears Hometown and Outlet Stores, Inc. and its subsidiaries offer franchise and dealership opportunities focused on selling, as applicable, top brand home appliances, hardware, tools, lawn and garden equipment and outlet merchandise. For more information about Sears Hometown & Outlet Stores, Inc., visit www.shos.com. To learn about the opportunity to own and operate a store format, visit www.ownasearsstore.com.

SOURCE Sears Hometown and Outlet Stores, Inc.

Media Contact:

Jayne Levy
O: (847) 945-1300, ext. 225
E: jlevy@fishmanpr.com

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