February 24, 2014 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world's leading global hotel companies has opened Crowne Plaza® Barcelona – Fira Center. The hotel will operate under a franchise agreement with Hotel Fira S.A.U.
The 276-room hotel is perfectly located between the famous "Plaza de España" and Gran Via Avenue; an area with a rich cultural offering and fantastic connections to anywhere in the city. It is in the heart of the shopping and entertainment district, close to the new Las Arenas shopping mall and within easy reach of the many cultural experiences that Barcelona has available, including Catalonia's National Museum Art (MNAC), the Olympic Stadium/Palau St.Jordi and the harbour. What's more it is only a short journey from the historic centre where the famous Sagrada Familia can be found.
Guests at Crowne Plaza Barcelona – Fira Center can spend their evening relaxing in Scruples, the Piano Bar which serves a fantastic variety of cocktails, sampling the exquisite Mediterranean cuisine of the El Mall restaurant or enjoying the varied menu of L'Aria restaurant. L'Aria restaurant also hosts the daily buffet breakfast. Crowne Plaza hotels are designed to help guests be at their best. From the Sleep Advantage® programme which creates a peaceful night's sleep through signature bedding, wake-up calls, designated quiet zones and aromatherapy products, to the 24-hour business centre designed to ensure business guests have a successful trip. Crowne Plaza Barcelona – Fira Centre is ideal for large groups and events with 18 meeting rooms which have a capacity from 10 to 1,200 people, executive private areas and a new Club Lounge. Throughout the hotel all guests will be able to access free premium WIFI and all rooms have a 55inch Smart TV, a Nespresso machine and either a king bed or two queens. In addition guests can enjoy the sauna, gymnasium and swimming pool at the hotel.
Tom Rowntree, Vice President Brand Management Upscale & Luxury Brands, Europe, IHG, said "We're delighted to open our first Crowne Plaza in Barcelona, a city frequented by both leisure and business travellers. Situated right in the centre of the entertainment district, this hotel enables guests to get the most out of their trip to Barcelona and experience its cultural highlights. With 83 Crowne Plaza hotels in Europe and a further 12* hotels in the pipeline, this is a testament to the strength of the Crowne Plaza brand".
Enrique Escofet, General Manager of Crowne Plaza Barcelona – Fira Center said, "This hotel will allow guests to experience the best of Barcelona. Easily accessible from the airport, within no time at all guests will be absorbed by Barcelona's museums, shopping and restaurants."
*Figures as at 31st December 2013.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with over 77 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns over 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)
+44 1895 512932