February 24, 2014 // Franchising.com // Los Angeles, Calif. – Blaze Fast-Fire'd Pizza, the leader in the fast-casual artisanal pizza category, today announced the appointment of Allen Arroyo as Chief Financial Officer. A veteran of the restaurant industry, Arroyo brings decades of experience to his role as CFO of Blaze Pizza. Previously, he served as CFO for Z'Tejas and Mastro's Restaurants, and held multiple financial roles at IHOP Corp. during his 18-year tenure, bolstering the company's national growth.
"The addition of Allen to our team underscores our emphasis on assembling a best-in-class headquarter staff," said Jim Mizes, President of Blaze Pizza. "Allen has a proven track record with established national brands and we're thrilled to have him on board as Blaze Pizza expands across the country."
Blaze Pizza currently has more than 230 franchise stores in its development pipeline, including multi-unit agreements across the West (California), Northeast (New York, New Jersey, Connecticut, Maryland & Washington DC), Midwest (Michigan, Illinois, Indiana, Wisconsin & Ohio) and the South (Texas, Florida, North Carolina, Kentucky, Mississippi & Tennessee). Blaze Pizza is registered to franchise in all 50 states and is partnering with veteran restaurant operators to support the company's expansion.
"As an innovative new fast-casual concept, Blaze Pizza understands what guests are looking for – better food, less processed ingredients and engaging restaurant design. Blaze Pizza gets it – and is on a course to change the way we enjoy pizza," said Arroyo. "I'm looking forward to leveraging my experience and playing a role in Blaze Pizza's national growth."
Blaze Pizza is an independent company founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels). The concept is backed by investors including LeBron James, Maria Shriver, Boston Red Sox co-owner Tom Werner, movie producer John Davis, Maverick Carter and Paul Wachter, and includes the talents of highly acclaimed Executive Chef Bradford Kent, a graduate of the Culinary Institute of America in Hyde Park, NY. The company, which has been featured by CNBC, The Wall Street Journal, Forbes and Good Morning America Live, is considered the leader of the rapidly emerging fast-casual pizza category. Blaze Pizza is registered to sell franchises in all 50 states and is currently expanding nationwide. For more information, please visit www.blazepizza.com or www.facebook.com/blazepizza.
SOURCE Blaze Pizza
Morgan Marketing & Public Relations, LLC