Wendy’s® Lures Back Fans with Its Premium Cod Sandwich

100% North Pacific Cod and Fresh Ingredients Make This Sandwich an Exceptional Catch for Customers

February 24, 2014 // Franchising.com // DUBLIN, Ohio - It's o-fish-al! Wendy's is reeling in fans with the return of its Premium Cod sandwich, which brings great-tasting, high quality cod back to Wendy's restaurants across the nation for a limited time.

When it comes to fish sandwiches, Wendy's schools the competition with its 100% North Pacific hand-cut cod fillet, lightly breaded in crispy panko crumbs and topped with fresh, crisp lettuce and creamy tartar sauce.

"While consumers have high hopes for fish sandwiches from a QSR, they are often disappointed. That's why we take such care in crafting an exceptional fish sandwich for our customers. From the 100% North Pacific cod, the flaky hand-cut fillet, the crunch of the panko breading or the creamy tartar sauce, Wendy's Premium Cod Sandwich is fish done right," said Derek Detenber, Vice President, Marketing. "In a sea of fairly unremarkable fast food fish sandwiches, we believe the Wendy's Premium Cod sandwich rises above the rest."

The Premium Cod sandwich can be enjoyed on its own or combined with a Side Salad, Small Chili, a Baked Potato or Natural-Cut French Fries with Sea Salt -- along with an icy cold beverage, bottled water, 1% milk or Frosty™ -- to create a tasty meal. Wendy's Premium Cod sandwich is available at participating locations for a limited time until April 21, 2014, at the suggested retail price of $3.39.

About The Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.

SOURCE Wendy's Company

Contacts:

Frank Vamos
614-764-8477
frank.vamos@wendys.com

Janna Chapman
404-879-9159
janna.chapman@ketchum.com

 

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