February 26, 2014 // Franchising.com // MADISON, N.J. - From Dorothy's red slippers to action heroes saving the city and stories of survivors finding their way back, the emotional feeling of coming home has inspired countless filmmakers over the years. Just like in the movies, Coldwell Banker Real Estate LLC recognizes a home is more than the materials required to build it. The company has selected the 86th Oscars® on March 2, 2014 to debut the second commercial of its 2014 ad campaign, "Your Home."
The new ad is a continuation of the Coldwell Banker® strategy to advertise during major events. This 30-second spot features a powerful voiceover by Tom Selleck to tell a story of how important home is to each and every one of us. The new spot follows the highly-rated "Home Sweet Home" ad that launched on January 26 during the 56th Annual GRAMMY Awards® show, appropriately featuring the classic Mötley Crüe anthem of the same name as its soundtrack.
"'Your Home' is the fourth commercial in our series showcasing the real value of home, which is far more than just a financial investment," said Sean Blankenship, senior vice president, marketing for Coldwell Banker Real Estate LLC. "The Oscars are perfectly timed to reach consumers with our message of how home plays a role in the story of our lives while also aligning with the spring homebuying and selling season. It's also fitting that the Oscars will pay homage to the 75th anniversary of 'The Wizard of Oz' and Judy Garland's classic line, 'There's no place like home.'"
"'Your Home' depicts home as a place that shapes our memories, reflects our personalities and represents where we are always wanted, loved and cared for," Blankenship added. "In the end, it describes how our home isn't just the physical center of our world, but the emotional center as well."
"Coldwell Banker has always been special to me," said Tom Selleck. "When I was four, my father put the Sellecks in the family car and left Detroit for Southern California to pursue a career in real estate. He worked for Coldwell Banker for 38 years, retiring as an Executive Vice President. Over that period, my two brothers and sisters were with Coldwell Banker, as well. I was the one exception. I'm proud to say that I'm now part of the family business. Over the last three years I've been pleased to become a part of the family and share such an up-lifting message about the importance of home."
Consumers can watch the "Your Home" commercial online on Coldwell Banker BlueMatter, the brand's consumer blog. As part of the #YourHome campaign leading up to the debut of the new spot, more than 2,000 voters on Coldwell Banker BlueMatter named Apollo 13 as the top homecoming scene in movie history.
Both spots were conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker®. They were directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen.
Since 1906, the Coldwell Banker organization has been a premier provider of full-service residential and commercial real estate. The Coldwell Banker brand is the oldest national real estate brand in the United States and today has a network of approximately 84,900 sales associates affiliated with more than 3,100 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
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Coldwell Banker Real Estate LLC
CooperKatz for Coldwell Banker Real Estate LLC