COLUMBUS, Ohio - Feb. 26, 2014 // PRNewswire // - Signs and graphics provider FASTSIGNS® of Columbus – Northwest won the 2013 Comprehensive Customer Solutions Award at FASTSIGNS annual convention for the outstanding visual communications they provided Wendy's corporate headquarters and rebranding initiative.
"After several years of flat growth in same store sales, Wendy's was looking to rebrand their entire image," said Clay Baker, owner at FASTSIGNS of Columbus – Northwest. "Wendy's has been a customer since 1990, and having ended their merger with the Arby's Group in Atlanta in 2012, the corporation moved back to Columbus and we were excited to be a part of rebranding their headquarters."
Working with Wendy's facility management and architectural firm, the team at FASTSIGNS came up with ideas to bring the building designs to life with fresh, modern graphics that reflect the brand in both the interior and exterior signage. Everything from wayfinding solutions, wall graphics, dimensional letters and interior decor FASTSIGNS provided to enhance the campus and communicate Wendy's story through bold images and inspirational quotes.
"It all started with graphics in a conference room, prints of menu items and a mission statement," Baker said. "Our team completed 67 different projects within Wendy's specific budget and has eight additional projects in the works. We continue to collaborate with Wendy's to provide continuity for their signage as the franchisor grows and evolves their business."
Wendy's training building was transformed into the "Dave Thomas Building" honoring the legendary founder and CEO of the international fast food chain. Interior decor includes large images of the iconic square burgers and the famous Frosty, as well as healthier options.
When attendees go to training at the corporate headquarters, Wendy's wanted to display photos of them during each program. To accommodate this, FASTSIGNS provided a magnetic display with a custom stud mounting system to easily interchange the photos.
For a photo slideshow of Wendy's corporate signs and graphics provided FASTSIGNS of Columbus – Northwest, click here. More photos available upon request.
In addition to the Comprehensive Customer Solutions Award, FASTSIGNS owner Clay Baker also received the Pinnacle Club Award at the 2014 FASTSIGNS convention, which is given to the centers ranked 26 to 125 in the U.S. and Canada for sales volume from the previous year.
Independently owned and operated, FASTSIGNS® of Columbus – Northwest is a sign, graphics and visual communications company that provides comprehensive visual marketing solutions to customers of all sizes—across all industries—to help them meet their business objectives and increase their business visibility. To learn more, visit fastsigns.com/86 or call (614) 793-1996.