EAST LANSING, Mich. Feb. 28, 2014 – Vende Social announced the Franchise Social Index 100, ranking BIGGBY COFFEE 45th in the service companies category. BIGGBY takes pride in connecting with customers on all levels of communication.
"Every BIGGBY experience is centered around our operating philosophy. Being able to connect with our customers on different platforms, and in real-time, helps us execute on that system," said Customer Service Manager, Caitlin Courval.
BIGGBY has a daily presence on many social media sites. It uses these platforms as a way to provide customer service to its patrons and fanatics. Comments and questions placed on social media are answered or forwarded to the Customer Service Department to help provide the best assistance.
"We want our fanatics to know BIGGBY respects their time and recognizes each person as an individual. We love to hear from our customers; it’s how we consistently improve, and social media is another way to help that process," said Courval.
The purpose of the FSI 100 is to identify and rank franchise brands according to how well they are connecting with their customers through social media channels. Every week, Vende Social analyzes more than 500 franchise brands to identify the top 100 with strong customer connections.
East Lansing, Mich.-based BIGGBY COFFEE was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and his business partner Michael McFall, on a handshake and $3,000, decided to franchise the concept. BIGGBY COFFEE’s core values of B happy, have fun, make friends, love people and drink great Coffee help Coffee-lovers and the Coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet café paradigm. Besides connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, BIGGBY baristas provide a unique experience focused on brightening their customer’s day. The "Big ‘B’" on the orange background caught on, and today BIGGBY COFFEE has 212 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida and Texas.
SOURCE BIGGBY COFFEE®