DQ® Treat Store Opens in Pembroke

The Dairy Queen® System Brings Newest Treat Concept to the City

PEMBROKE, N.C. - Feb. 10, 2014 - The Dairy Queen® system always has been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Treat store in Pembroke. The location, which also features a drive-thru, offers all of the amazing Dairy Queen soft-serve treats and cakes as well as an array of Orange Julius® fruit beverages and smoothies. The store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located at 7547 Highway 711 in Pembroke, the 1,700 square-foot restaurant employs a staff of 25.

"I am thrilled about the opening of the DQ Treat store in Pembroke and am ready to serve our fans," said Jennifer Legett, general manager of the Pembroke DQ Treat store. "The Dairy Queen system is the world-wide treat leader, and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well as enticing new menu items. Our customers will love what we’re bringing to the Pembroke community."

The DQ Treat store in Pembroke features DQ favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee-flavored beverages, DQ Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius fruit-blended beverages. All Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks are available in eight flavors including Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry Pomegranate, OrangeBerry and Piña Colada. In addition, protein or banana boosts can be added. The Orange Julius Premium Fruit Smoothies fresh-blended to order with real fruit and low-fat yogurt. The Orange Julius Light Smoothies are 170 calories or less in a small size, contain no artificial sweeteners or flavors and are yogurt-free.

"We are looking to provide the Pembroke community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat," said Legett.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 7.7 million friends, and become a friend at facebook.com/dairyqueen.

Pembroke DQ Treat store at a glance:

Employees: 25

Square footage: 1,700 square feet

Interior seating: 8

Hours of operation:

Monday through Thursday: 10:30 a.m. to 10 p.m.

Friday through Saturday: 10:30 a.m. to 11 p.m.

Sunday: 11 a.m. to 9 p.m.

Contact Information: Store phone number: 910-522-1328

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 23 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation (ADQ)

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