DQ® Treat Store Opens Second in Tucson

The Dairy Queen® System Brings Newest Treat Concept to the City

Tucson, Ariz. - Feb. 10, 2014 - The Dairy Queen® system always has been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick-service restaurants has opened its newest, most exciting treat concept, a DQ® Treat store in Tucson. The location offers all of the amazing Dairy Queen soft-serve treats as well as Orange Julius® products, including an array of fruit beverages and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located in the Park Place Mall food court at 4870 East Broadway Boulevard, the 324 square-foot restaurant employs a staff of 8.

"I am thrilled about the opening of the second DQ Treat store in Tucson and am ready to serve our customers," said new operator Bernardo Santos, who also operates 60 DQ locations throughout Mexico. "The Dairy Queen system is the world-wide treat leader, and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well as enticing new menu items. Our customers will love what we’re bringing to the Tucson community."

The DQ Treat store in Tucson features DQ favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages and a wide variety of other soft-serve items, as well as the full line of Orange Julius Premium Fruit Smoothies and fruit-blended beverages.

All Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks are available in eight flavors including Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry Pomegranate, OrangeBerry and Piña Colada, and protein or banana boosts can be added. The Orange Julius Premium Fruit Smoothies are made fresh to order with real fruit blended with low-fat yogurt. The Orange Julius Light Smoothies are 170 calories or less in a small size, contain no artificial sweeteners or flavors and are yogurt-free.

"We are looking to provide the Tucson community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat," said Santos.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 7.6 million friends, and become a friend at facebook.com/dairyqueen.

Tucson DQ Treat store at a glance:

Employees: 8

Square footage: 324 square feet

Interior seating: Food court seating

Hours of operation: Mall Hours

Monday through Saturday: 10 a.m. to 9 p.m.

Sunday: 12 p.m. to 6 p.m.

Contact Information: Store phone number: 520-514-0899

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 23 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation (ADQ)

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