MIAMI - March 03, 2014 - (BUSINESS WIRE) - In celebration of their latest advertising campaign, "The Experts in Eyebrows," European Wax Center today announced the winners of Best Red Carpet Brows from last night's arrivals for the 86th Annual Academy Awards. To kick-off the campaign, European Wax Center released a broadcast campaign aptly titled, "Red Carpet."
The European Wax Center and their panel of eye brow specialists deliberated on the Best Red Carpet Brows. Jessica Coba, Co-Founder of European Wax Center, particularly loved Maria Menounos, Charlize Theron, and Ryan Seacrest's brows.
"While all the ladies had beautiful gowns and brows, I found myself admiring Ryan's well groomed eyebrows. Brows are such an important part of your look and can change your entire face. Men that take care of their brows can definitely turn heads, especially on the red carpet."
Meanwhile, Melanie Gilliland, Education Developer at the European Wax Center, nominated Kate Blanchet, Jennifer Lawrence, and Kevin Spacey's brows. Both Judges also nominated Olivia Wilde, commenting on her clean brow lines and perfectly proportioned arch. However there could only be one winner, with both judges agreeing that "Scandal" starlet, Kerry Washington, had the best brows of the night.
"Kerry looked so fab with her dark, bold brows. We particularly loved how her strong brow was softened by her slightly lower arch, really bringing out her youthful glowing cheeks, amazing skin tone, and fuller lips."
European Wax Center's campaign, "The Experts in Eyebrows" debuted last week with print and OOH execution in Los Angeles, New York, Las Vegas, Chicago and Miami. There are events and programs, as well as national digital and in-center activations, scheduled to support the campaign throughout the country over the next six months.
European Wax Center was founded by siblings David Coba, Joshua Coba and Jessica Coba in 2004, and is now recognized as a leader in comfortable and healthy body waxing, that results in beautiful skin. The Cobas developed the ultimate wax experience that features the all natural COMFORT WAX™ developed in Europe and the 4 Steps to Gorgeous™ process -- Cleanse, Prepare, Wax, Rejuvenate. As well, EWC features include a clean, professional environment, full-privacy Wax Suites, and exceptional service exclusively for EWC guests. Now, luxurious waxing can be incorporated into everyone's regular skincare regime. European Wax Center enables everyone to feel pampered, beautiful and sexy. For more information about European Wax Center or to inquire about owning a franchise log onto waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax and twitter @EuropeanWax.
Sean-Patrick M. Hillman