Bahama Mama's Tanning Salons Convert to Sun Tan City Franchise

Owners Adam and Amanda Tate become Sun Tan City franchisees; same ownership, new options for customers

Newport News and Yorktown, VA – (Feb 25th 2014] – Bahama Mama's Tanning, a chain of two local tanning salons owned by Adam and Amanda Tate, will convert their locations to Sun Tan City on February 25th 2014 as part of a new franchise agreement. Mr. & Mrs. Tate founded the business in 2008, bought the exclusive Sun Tan City franchise rights for the Peninsula area in December of 2013.

Bahama Mama's tanning will remain under the same ownership and management but customers will notice improvements and changes in the store appearance, promotions and additional tanning packages. The switch allows customers the option of using their packages at any of the more than 275 Sun Tan City locations across the country. The salons will also offer more products, improved equipment and a stronger customer service network.

"For more than 5 years we've been committed to growing our business locally and meeting the needs of our customers. As we join the Sun Tan City brand, that commitment not only continues, but grows," said Adam Tate, owner and franchisee. "For our customers, the only differences they'll see are more options and improvements, everything else – the locations, employees and owners – are all the same. Becoming a Sun Tan City franchisee allows us to offer better products, equipment and pricing to customers and the opportunity to continue expanding throughout the area."

Current Bahama Mama's customers will not see a change in their current pricing plans. Mr. & Mrs. Tate promise current customers they can "stay in their current plans at the current price as long as you remain a customer." All customers will be converted over to Sun Tan City clients on Feb 25th; customers can use their plans at any Sun Tan City location salon nationwide.

"It's a very exciting time for us at Sun Tan City as we move into Virginia with Adam and Amanda we are thrilled to have them as one of our newest franchisees. I look forward to seeing the continued growth of their business in Virginia," said Rick Kueber, Sun Tan City CEO/Co-Founder.

Sun Tan City has expanded its presence into 21 states with more than 275 locations nationwide. The company began franchising in 2007 after growing to more than 40 corporate locations from its inception in 1999.

About Sun Tan City

Sun Tan City is one of the nation's fastest growing chains of privately owned tanning salons, operating more than 275 premier salons in 21 states. The brand focuses on providing customers with a relaxing, clean and high-quality tanning experience at a reasonable price. In 2011, Sun Tan City was again recognized as one of the 5,000 fastest growing companies in America by Inc. magazine. The company was founded in 1999 by brothers David and Rick Kueber and is based in Louisville, Kentucky. For more information regarding the company or franchise opportunities, please visit www.suntancity.com.

SOURCE Sun Tan City

Media Contact:

Martha Redman
502 264-1601
Martha.Redman@suntancity.com

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