The Dairy Queen® System Commissions Survey for Favored Lunchtime Companion

Obama and Fallon Top List

March 05, 2014 // Franchising.com // MINNEAPOLIS – President Barack Obama and new Tonight Show host Jimmy Fallon were chosen in a recent survey among a list of celebrities, athletes and business people as the ones Americans would most like to enjoy lunch with.

According to an online survey conducted by Harris Poll in February 2014 and commissioned by the Dairy Queen® system, which is a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, nearly one-third of all Americans combined chose either Obama or Fallon as someone they are a fan of and would most like to enjoy a DQ $5 Buck Lunch with.

"We extend an invitation to both President Obama and Jimmy Fallon to join their fans for a $5 Buck Lunch at a local Dairy Queen restaurant," said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). "Our $5 Buck Lunch is all about value and really differentiates the Dairy Queen system from our competition. For only $5, fans can enjoy a full meal that includes a sundae."

According to the survey, 32 percent of American adults said they are fans of either Obama (19 percent) or Fallon (13 percent) and would most like to enjoy a DQ $5 Buck Lunch with them over Bill Gates (11 percent), Katy Perry (9 percent), Oprah Winfrey (7 percent), Derek Jeter (5 percent), LeBron James (3 percent), Rihanna (3 percent), Shaun White (2 percent) and Marissa Mayer (1 percent). In addition, 36 percent of male millennials (age 18-34) chose Obama (22 percent) or Fallon (14 percent).

The DQ $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice for their $5 Buck Lunch of a ¼ lb. GrillBurger™ with cheese, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard® Treat; Mint Oreo® is the featured Blizzard Treat of the Month for March.

Offer may vary in Texas. For more information about the Dairy Queen system, visit DairyQueen.com. Follow the DQ system on Twitter at twitter.com/dairyqueen or visit the DQ Facebook fan page, which has more than 8 million friends. Become a friend on Facebook at facebook.com/dairyqueen.

Abbreviated Methodology

This survey was conducted online within the United States by Harris Poll on behalf of the Dairy Queen system from February 19-21, 2014 among 2,062 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Lauren Simo.

About Nielsen & The Harris Poll

On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation (ADQ)

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