Successful Strategic Partnership between Carlson Rezidor and Panorama Delivers Four New deals in Indonesia
March 06, 2014 // Franchising.com // Berlin - Carlson Rezidor Hotel Group and Panorama Group signed a strategic partnership in Berlin a year ago, presided over by Indonesia’s Tourism and Creative Economy Minister, Dr Mari Elka Pangestu. The strategic partnership will see the development of 20 Radisson and Park Inn by Radisson hotels within seven years in attractive tourist destinations and top tier cities including Jakarta, Bali, Surabaya and Yogyakarta, as well as emerging cities such as Manado, Makassar, Palembang and Medan.
Significant progress has been made within a year of the signing. To date, four new hotel deals have been signed Radisson Bali Uluwatu, Radisson Batam, Park Inn by Radisson Lampung and Park Inn by Radisson Makassar. Both companies are expecting to sign another six to eight new deals in 2014. Recently, the joint entity PT. Carlson Panorama Hospitality established an office in Jakarta to further accelerate its growth in Indonesia.
"Indonesia currently has the fifth largest pipeline of hotel rooms in the world and the third largest pipeline in Asia Pacific. Domestic and international travel are both gaining ground and the country is expected to become the world’s seventh largest economy, with 135 million consumers representing a $1.38 trillion market opportunity, by 2030," said Simon C. Barlow, president, Asia Pacific, Carlson Rezidor Hotel Group. "This is a growth market for hotels, travel and tourism and we are pleased that after just one year, our strategic partnership with Panorama Group has already begun to bear fruit. The rapid pace of development bears testimony to our confidence in Indonesia and reinforces our conviction that the decision to partner with Panorama was timely, strategic and mutually-beneficial. We are looking forward to opening many more hotels with Panorama in Indonesia."
"We are delighted with the results and progress of our JV with Carlson Rezidor Hotel Group and the fast track of our development plans. Partnering with a global hotel company as Carlson Rezidor not only provides additional comfort to hotel investors but it also supports our efforts to promote and increase the awareness of Indonesia as a top international tourism destination," said Budi Tirtawisata, Group CEO Panorama Group.
Dr Mari Elka Pangestu, Minister of Indonesia’s Tourism and Creative Economy, said, "There was a significant increase in tourism investment in 2012, reaching 210 percent as compared to 2011. It is a fact that Indonesia is a promising country for hotel investment."
Four hotel deals signed in Indonesia to date
Radisson Bali Uluwatu – a 125-key hotel in Uluwatu, south-western Bali, which is famous for its coastlines. Situated on a cliff facing the Indian Ocean, the hotel will offer panoramic views. It is within easy reach of Kuta and Legian, as well as Pura Luhur Uluwatu, Garuda Wisnu Kencana cultural park, the New Kuta Golf Course and Bali’s recently upgraded Ngurah Rai International Airport. Bali is one of the world’s leading resort destinations and Indonesia’s top tourist destination. Radisson Bali Uluwatu will open in the third quarter of 2016.
Park Inn by Radisson Lampung – a 200-key hotel in Bandar Lampung, Indonesia’s 14th largest city. The hotel is part of a mixed-use development, with retail, entertainment and food and beverage outlets. The hotel is close to Bagas Raya Convention Hall, Sumpah Permuda Stadium and Sukarama Golf Course. It is half an hour’s drive from Radin Inten II Bandar Lampung Airport, which is currently undergoing upgrading works that will transform it from a domestic to international airport. Park Inn by Radisson Lampung is expected to open in the second quarter of 2016.
Radisson Batam – a 222-key hotel located on the island of Batam, which is half an hour by ferry from Singapore. The hotel will be part of the 220-ha Bukit Indah Sukajadi mixed use development, which includes a golf course as well as residential, office and retail spaces. The hotel is close to Nagoya town and the offices of Batam Center and Muka Kuning Batamindo industrial park. Hang Nadim International Airport and Batam Ferry Terminal are also nearby. Radisson Batam is expected to open in the second half of 2015.
Park Inn by Radisson Makassar – a 256-key hotel located in Makassar, Indonesia’s tenth largest city. Park Inn by Radisson Makassar is situated within a 1,000-ha development, zoned for offices, hotels, residential units, sports facilities and hospitals. The hotel is close to the city center of Tanjung Bunga, the Celebes Convention Center, Makassar Exhibition Center; Trans Studio indoor theme park, , Makassar International Airport and the sea port, which is being expanded. Park Inn by Radisson Makassar is scheduled to open in the first quarter of 2015.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The Carlson Rezidor portfolio includes more than 1,340 hotels in operation and under development with a footprint spanning over 105 countries and territories and a powerful set of global brands including Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Carlson Rezidor plans to grow its portfolio to nearly 1,500 hotels in operation and under development by 2015. In most hotels, guests can benefit from Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor and its brands employ 88,000 people.
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
About Panorama Group
Panorama Group is a leading, dynamic and an integrated tourism group of companies in Indonesia, focusing on Tourism, Transportation Hospitality and related businesses. The Group’s extensive range of products and services includes the provision of destination management, travel & leisure, transportation with a fleet of more than 1,000 tourist coaches and executive taxis, car rentals, MICE, recreational parks, restaurant and cafes, as well as hotel development, hospitality management and hotel distribution channels. With more than 40 years of experience and 4,000 staff, Panorama serves millions of customers, including more than 200,000 international tourists annually. Some of companies within Panorama Group have been listed on the Indonesia Stock Exchange, they are: PT. Panorama Sentrawisata, Tbk. (IDX: PANR); PT. Destinasi Tirta Nusantara, Tbk. (IDX: PDES); and PT. Panorama Transportasi, Tbk. (IDX: WEHA).
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