Good Times Announces the Bounce into Spring with New Seasonal Product Offerings
GOLDEN, Colo. - March 10, 2014 - (BUSINESS WIRE) - Good Times Restaurants Inc. (Nasdaq: GTIM), announced today the introduction of Spring Shakes to its already popular hand spun frozen custard shake program. Featured flavors are Bananas Foster, Irish Coffee and Salted Caramel. Good Times also said that it has added a Fresh Cracked Egg and Bacon Cheeseburger as a featured limited time offer to support a new Meyer Ranch All Natural Angus Beef television ad campaign.
Commenting on the product introductions, Director of Marketing Nicholas Corbishley said, "Good Times customers appreciate the innovation of our limited time offers that seem to be creating a positive anticipation and response. The Spring Shakes offer unique flavor profiles and will help get our customers in the mood for spring. On the burger front, this is the first new offering in quite a while and we were inspired by burger recipes with fried eggs seen in the upscale casual theme segment, but we took ours to a whole new level putting not only one, but two fried eggs, our fresh grilled, honey cured bacon and pepper mayonnaise onto an All Natural Angus Cheeseburger. This is something we believe is unique in the quick service segment and we have received extremely positive customer feedback."
The Company also reported a continuation of a series of television ads under the same creative campaign umbrella that launched last year. Corbishley added, "We are continuing the story of the lengths that Good Times goes to in order to find the highest quality, authentic, regional ingredients for our products in all categories of our menu that we believe are meaningful to our customers and to our brand. It is those brand building offerings and communication that continues to drive significant sales increases and our strategic positioning away from the traditional quick service hamburger restaurant competitors."
About Good Times Restaurants Inc.
Good Times Restaurants Inc. (GTIM) operates Good Times Burgers & Frozen Custard, a regional chain of quick service restaurants located primarily in Colorado, in its wholly owned subsidiary, Good Times Drive Thru Inc. Good Times provides a menu of high quality all natural hamburgers, 100% all natural chicken tenderloins, fresh frozen custard, fresh cut fries, fresh lemonades and other unique offerings. Good Times currently operates and franchises 37 restaurants.
GTIM owns and operates Bad Daddy’s Burger Bar restaurants through its wholly owned subsidiary, BD of Colorado LLC and will franchise Bad Daddy’s Burger Bar restaurants through its 48% ownership of Bad Daddy’s Franchise Development LLC. Bad Daddy’s Burger Bar is a full service, upscale, "small box" restaurant concept featuring a chef driven menu of gourmet signature burgers, chopped salads, appetizers and sandwiches with a full bar and a focus on a selection of craft microbrew beers in a high energy atmosphere that appeals to a broad consumer base.
Good Times Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal securities laws. The words "intend," "may," "believe," "will," "should," "anticipate," "expect," "seek" and similar expressions are intended to identify forward-looking statements. These statements involve known and unknown risks, which may cause the Company’s actual results to differ materially from results expressed or implied by the forward-looking statements. These risks include such factors as the uncertain nature of current restaurant development plans and the ability to implement those plans, delays in developing and opening new restaurants because of weather, local permitting or other reasons, increased competition, cost increases or shortages in raw food products, and other matters discussed under the "Risk Factors" section of Good Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2013 filed with the SEC. Although Good Times may from time to time voluntarily update its forward-looking statements, it disclaims any commitment to do so except as required by securities laws.
Investor Relations Contacts:
Boyd E. Hoback
President and CEO
Porter, LeVay & Rose
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