Neighborhood Toy Store Featured on Jimmy Kimmel Live

Feb. 21, 2014 - Late-night talk show host Jimmy Kimmel put out the request for children around the country to help him create a Rainbow Loom suit. Learning Express Toys of Mt. Lebanon, PA, responded with a comical video of boys and girls toiling over looms, crafting the tie for Kimmel's suit.

Wednesday night, on Jimmy Kimmel Live, Kimmel featured the video in a two-minute segment about Learning Express Toys, Rainbow Loom, and his custom suit. "This past weekend, while we were walking the aisles of Toy Fair in New York City, our employees were conducting a Rainbow Loom workshop with the goal of making a tie for Jimmy Kimmel," says David Bahm, owner of the Mt. Lebanon location. "The event was covered by the local television station, professionally produced, and sent to Jimmy Kimmel Live."

It is fitting that Kimmel featured Learning Express Toys' Rainbow Loom creation, as LE Toys was one of the first retailers to recognize the loom's potential. In July of 2012, franchisee Cindy O'Hara took a chance on Choon Ng's loom. Soon looming was booming in her Atlanta based stores. O'Hara then shared the product's success with her fellow franchisees—a standard LE practice. The result: within a few months loom-mania had spread from Georgia to Massachusetts, California, and everywhere in between.

The nation's leading franchisor of specialty toy stores, Learning Express Toys now has more than 130 stores nationwide with several new locations opening annually. "We began as one store in Massachusetts in 1987," says founder and CEO Sharon DiMinico. "It's amazing and heartwarming to see our franchisees featured in a prominent way on one of the hottest late-night shows!"

About Learning Express Toys

Learning Express Toys is the nation's leading franchisor of educational toy stores with more than 130 locations across the country, each one locally owned and operated. Learning Express Toys provides an extraordinary shopping experience with knowledgeable sales staff, who can offer expert advice on choosing the perfect toy, for every child, for every occasion.

The Learning Express Toys product mix is carefully selected from manufacturers around the world and each toy has exceptional play value. A birthday gift registry, free gift wrapping, free personalization, civic fundraising, and customer VIP programs make each Learning Express store an integral part of its community.

For more information, interview requests, and media inquiries, please contact Victoria Harnish at or 978.889.1091.



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