European Wax Center Gives Boxing Ring Girls Brow Treatment
LAS VEGAS - March 11, 2014 - (BUSINESS WIRE) - In celebration of their latest advertising campaign, 'The Experts in Eyebrows', European Wax Center provided Brow services to the Ring Girls from Golden Boy Promotions in order to help them prepare for Saturday night's bout, which saw Golden Boy's Canelo Alvarez defeat Alfredo Angulo.
With the Ring Girls receiving European Wax Centers' sought after brow wax service, it is safe to say the card carrying beauties have joined the growing list of European Wax Center superstar fans.
Continuing on their nationwide campaign, European Wax Center are hosting a number of events around the country over the next few weeks, which will include introducing the brow movement to South Florida through a 12 week mobile tour set to offer all passers by the opportunity to receive a free treatment from the Experts in Eyebrows.
European Wax Center's campaign, "The Experts in Eyebrows" debuted two weeks ago with print and OOH execution in Los Angeles, New York, Las Vegas, Chicago and Miami. Two weeks ago, European Wax Center celebrated their campaign launch in Chicago with the road company cast of Chicago the Musical. There are events and programs, as well as national digital and in-center activations, scheduled to support the campaign throughout the country over the next six months.
About European Wax Center
European Wax Center was founded by siblings David Coba, Joshua Coba and Jessica Coba in 2004, and is now recognized as a leader in comfortable and healthy body waxing. The Cobas developed the ultimate wax experience that features the all natural COMFORT WAX™ developed in Paris and the 4 Steps to Gorgeous™ process -- Cleanse, Prepare, Wax, Rejuvenate. As well, features include a clean, professional environment, full-privacy Wax Suites, and exceptional service exclusively for EWC guests. Now, luxurious waxing can be incorporated into everyone's regular skincare regime. European Wax Center enables everyone to feel pampered, beautiful and sexy. For more information about European Wax Center or to inquire about owning a franchise, log onto waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax and twitter @EuropeanWax.
Sean-Patrick M. Hillman