MIAMI, Florida, March 11, 2014 // PRNewswire // - GRILLiT, Inc. (the "Company" or "GRILLiT") (OTC: GRLT) today announced that it has executed a Franchise Representation Agreement with a franchise sales consultant group based in Florida to attract potential franchisees of the GRILLiT brand through the end of 2014.
The franchise sales consultants will be focused on the Hispanic and Latino markets, initially in the Miami-Dade and Broward Counties of Florida through the use of targeted advertising and recruiting efforts in those markets.
GRILLIT CEO, Ghazi Hajj, said, "I want our franchise sales efforts to be as effective as possible across the country and specifically in the South Florida Latino market. These professionals have a proven track record in their area of expertise where they will focus their efforts, which I believe will be of enormous benefit to our Company. In addition we will be utilizing the expertise of the principal of Hispanic Online Franchise Corp and Busca Tu Franquicia to assist with the execution of this plan."
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. The company opened its first location in Miami in 2011 and specializes in chef-inspired custom crafted rice bowls, pasta and wraps as well as salads. GRILLiT utilizes domestic growers and delivers healthy cuisine using only fresh proteins, such as never-frozen chicken and Angus beef. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. For more information, visit http://www.grillitinc.com.
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our retained consultants to increase franchise sales in their targeted franchise markets. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.
SOURCE GRILLiT, Inc.