Jamba Juice Unveils New Kale Orange Power Fresh Juice Blend

Reinforces its Commitment to Whole Food Blending and Juicing

Fruit & Veggie Smoothie favorite, Apple 'n Greens now blended with nutrient dense Kale Whole Food Boost

EMERYVILLE, Calif. - March 11, 2014 // PRNewswire // - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, continues to support healthy habits this spring with whole fruits and vegetables in their Fruit & Veggie Smoothies and Fresh Juice Blends. Jamba's Fruit & Veggie Smoothies are a delicious and nutritious way to get three full servings of fruits and vegetables, and the popular Apple 'n Greens Smoothie now includes one full cup of chopped whole leaf kale. Further expanding the company's current menu of nutritious, wholesome goodness, Jamba Juice introduces a fourth Fresh Juice Blend, Kale Orange Power™, made with fresh orange juice blended with chopped whole leaf kale and bananas.

Jamba Juice is supporting healthy habits with the introduction of its Kale Orange Power™ Fresh Juice Blend made with fresh orange juice, and blended with chopped whole leaf kale and bananas. From March 11 to March 16, 2014, Jamba Juice will offer a special $2 coupon for customers to try Fruit
"Jamba Juice is committed to supporting healthy living every day, and we keep that commitment top of mind with each new smoothie or juice that we introduce to our menu. That's why we are happy to share our new Fresh Juice Blend, Kale Orange Power, made with real whole food ingredients," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "It's never been easier to load up on the fruits and vegetables we all know we need, but often don't have time to enjoy."

Jamba wants to help consumers to be their best self by providing high quality whole food ingredients that provide nutrition without sacrificing great taste. With that, Jamba introduces the new Kale Whole Food Boost™ which can be conveniently added to any smoothie.

"Menu items like the new Kale Whole Food Boost and Kale Orange Power Juice Blend make it easier than ever for consumers to add the amazing benefits of kale into their diets," said Tara Gidus, RD and Jamba Juice Healthy Living Council member. "Packed with antioxidants and other essential vitamins, this nutritional powerhouse helps support a healthy body, and Jamba Juice provides a variety of delicious and convenient ways to enjoy this supper veggie in your favorite smoothie or juice."

For a limited time from March 11 to March 16, 2014, Jamba Juice will be offering a special $2 offer (with coupon) for customers to try the Fruit & Veggie Smoothies and the Fresh Juice Blends at participating Jamba Juice stores nationwide. For more information on nutrition and product offerings, please visit the Jamba Juice website.

About Jamba Juice Company

Founded in 1990, Jamba, Inc. is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot teas, and a variety of food items including hot oatmeal, breakfast wraps, sandwiches, Artisan Flatbreads™, baked goods and snacks. As of December 31, 2013, there were 851 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

Media Contacts:

Cindy Coppola
cindy@finnpartners.com
(609) 432-8099

AlexaRae Antekeier
alexarae@finnpartners.com
(312) 329-3913

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