Sotheby's International Realty Brand Wins 'Best in Category' in Franchisee Satisfaction
For Seventh Consecutive Year in Franchise Business Review Ranking
March 11, 2014 // Franchising.com // MADISON, N.J. - Sotheby's International Realty Affiliates LLC today announced it won Franchise Business Review's Best in Category for Real Estate Franchisee Satisfaction award for the seventh year in a row.
The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 9th annual Franchisee Satisfaction Awards presented by Franchise Business Review. In addition to its real estate ranking, the Sotheby's International Realty® brand also came in third overall among the Top 50 "Systems with 250 or more units," which is a ranking of all franchise systems across all categories with more than 250 locations.
"We are very proud to receive this distinction for the seventh year in a row as it demonstrates that we are providing our network members with quality service and valuable tools and resources," said Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Our goal is always to help our network achieve greater levels of success. This award is so important to us because it is measured by input from our most important asset: our affiliates."
Franchise Business Review surveyed more than 26,000 franchisees from more than 350 leading systems for the annual Franchisee Satisfaction Awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction. Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience. Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For a complete list of this year's award winners, go to www.FBR50.com.
"The Sotheby's International Realty brand has been No. 1 in our Real Estate category since they began surveying in 2008," said Franchise Business Review president Michelle Rowan. "Their leadership is highly focused on the success of their franchisees, and it shows, year after year, in the culture of the company and the satisfaction of their agents."
The Sotheby's International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network's brokers and clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
SOURCE Sotheby's International Realty Affiliates LLC
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940